Senior Director, Public Relations - Gap Brand

About the Role

Gap Brand is looking for a visionary Senior Director, Public Relations to lead our Public Relations team. This leader will be a magnet of innovative ideas and will be responsible for creating Gap Brand ambassadors across customer audiences, leading PR efforts inclusive of cultural partnerships, creative relationships, and overall growth of the brand footprint in culture.

Reporting to the CMO Gap Brand, and part of a broader network of PR leaders across the Gap Inc. portfolio, this role will be culturally plugged-in, a strategic thinker and an experienced leader responsible for providing strategic counsel to Brand Leadership, driving Gap’s strategic edge and creative resonance. This role will be a true innovator, championing ideas and activations that will set new industry standards. This includes being both a thinker and doer who is adept at identifying opportunities for innovation and impact, partnering with the right celebrities, creators, emerging talent, and collaborators in exciting new ways.

What You'll Do

• Develop and manage all aspects of PR, including fashion and brand media outreach, customer events as it relates to product and fashion press and brand sponsorships

• Manages editorial of Communications in brand relative to those being deployed across the company to ensure consistency, coordination, and amplification of key messages (this includes all comms internal/external/social/creative) annually and seasonally, as well as provide guidance to Gap’s senior leadership/key spokespeople for external speaking opportunities

• Play strong, senior strategic role in helping to shape and optimize Gap’s seasonal omni-channel marketing plan as key PR/external communications leader

• Ensure big seasonal brand and product ideas are powerfully brought to life through PR/influencer activations by partnering with Gap creative/styling/production teams

Who You Are

• Demonstrated ability to develop the PR team to be a high performance team - being great thinkers, collaborators across multiple functions and delivering results at a high level, while keeping the team motivated and balanced. 

• 15+ years marketing/communications experience - lifestyle/consumer/fashion PR experience is critical; partnership/sponsorship management experience preferred

• Strong annual and seasonal PR/external communications/partnership/sponsorship marketing strategy development and execution experience and skills

• Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans designed to drive results.

• Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution skills

• Able to foster internal collaborations and exert influence, establish relationships, and nurture a network

• Desire to build a brand and aptitude for original, creative ideas, open-minded to new approaches

• Experience with influencer strategies and programs  

• Manage and develop team of high performers