Senior Sales Executive

Who We Are:

IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

The Arts & Entertainment division of IMG owns and runs some of the UK’s biggest festivals and events, from The Big Feastival, Taste of London, Hampton Court Palace Festival, Hyde Park Winter Wonderland and Glide at Battersea Power Station.

We’re looking for a driven and experienced salesperson to join our team, focusing on selling premium hospitality experiences across six of IMG’s flagship events within our Arts & Entertainment and Tennis portfolio.

IMG’s Hospitality Department is unlike any other, responsible for delivering outstanding experiences and generating revenue across some of London’s most iconic events. With a diverse range of live experiences spanning music, sport, culinary, and festive events, our team curates unforgettable hospitality moments for a wide variety of audiences.

Our current portfolio includes:

• Summer events: Giorgio Armani Tennis Classic, Taste of London, Hampton Court Palace Festival, and Blenheim Palace Festival

• Winter events: Hyde Park Winter Wonderland and Glide at Battersea Power Station

• Year-round experience: Lift 109 at Battersea Power Station

This is a 360° sales role encompassing lead generation, proactive sales, client account management, and hands-on delivery of hospitality at events. From Michelin-star dining packages at the Giorgio Armani Tennis Classic to bespoke Christmas party packages at Hyde Park Winter Wonderland, no two days are the same!

The ideal candidate will:

• Have a genuine passion for live events and hospitality sales

• Bring at least 2/3 years of proven sales experience, ideally in events, hospitality, or a related industry

• Thrive in a fast-paced, client-focused environment

• Be confident managing the full sales cycle and building strong, lasting client relationships

This is an exciting opportunity to join a dynamic and high-performing team, working on some of the UK’s most loved events.

Key Responsibilities:

• Maximise all potential revenue to achieve/exceed event targets.

• Ability to meet deadlines and work under pressure.

• Achieve and maintain high activity (over 40 dials a day – 5 effective calls)

• Achieve agreed weekly and monthly sales targets

• Arrange and attend meetings with potential new clients

• Proactively lead source from all other mediums

• Maintain, develop and manage sales database including record of key contacts and sales communication

• Work closely with members of the sales team to develop ideas and approaches

• Report on sales activity and sales results on demand

• Contribute ideas to develop the event – read industry press, exploit knowledge to spot new opportunities.

• Ability to manipulate/translate visitor-marketing strategies/plans into exhibitor sales benefits.

• Maintain and update floor plan/sales sheets

• Ability to write sales mailers to the database

• Liaise with other internal departments/functions – marketing, operations, conferences, accounts, PR etc.

• Ability to act confident and articulate in meetings and at networking events

• Ensure re-booking process is implemented to achieve required targets

• Retain integrity of events by adhering to set processes and maintaining high yield

• Develop an in depth understanding of the market landscape

• Contribute ideas to develop the event – read trade press, knowledge to spot new opportunities

• Execute a consistent and well thought out sales communication schedule

• Able to take a brief, manage your own agenda and deliver on it without the need for reminders

• Ensure all agreed processes are adhered to and implemented with excellent attention to detail

• Create a customer care programme to maintain strong relationships, ensure excellent on-site delivery, and drive show loyalty

Key Results Areas

• All personal targets are achieved and exceeded

• All lead show targets are achieved and exceeded

• All communication is answered within the agreed timeframes

• All clients have a dependable and personal service

• All development responsibilities are delivered to set performance targets

• You are an active contributor to the entire sales team

• Creative thinker, able to enhance the event content through unique ideas and develop sponsorship-level client relationships

• Comprehensive knowledge of the campaign with weekly and monthly accurate sales forecasting

You will have the following strengths

• Demonstrable/established experience in sales/ event sales

• High IT competency; knowledge and experience of all Microsoft Office programmes

• Good telesales experience and results

• Experience in sales planning

• Organised with high attention to detail

• Excellent communication skills, both written and verbal

• Commercially aware yet customer-focused

• Able to work and deliver under pressure

• Ability to deliver results through others

• Initiative and solution-led thinking

Our Values:

• We are fueled by Persistence, adapting and seeking solutions in the face of challenges.

• We support and elevate diverse voices, promoting equity and Inclusion within our company, industries and community.

• We operate with a spirit of Entrepreneurialism, a willingness to take risks and mindset that is built to disrupt.

• We rely on Collaboration across our network to power culture and unite people around the world.

• We hold ourselves to the highest standards of Excellence in every aspect of our work, including how we interact with one another, our clients and our partners.

Working Conditions:

• The work location is Chiswick Park, London.

• This is a permanent contract.

• Working hours are 9-5 pm.

• Occasional weekend work where you may be required to travel to events, such as Taste of London or Hampton Court Palace Festival.

• Occasional outside of event travel, there will be a requirement to travel for meetings as part of the role.