Specialist: Campaigns

Empowering Africa’s tomorrow, together…one story at a time.

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

Provide specialist advice and support in the implementation/development of campaigns (both tactical and strategic), operational planning and associated service delivery processes, methods and techniques

Job Description

Strategy & Client Value Management: Lead the coordination of calendar-based, sector-seasonal, and proposition-led direct marketing campaigns across Business Banking, ensuring that informational, operational, and marketing initiatives enable effective communication and drive sales across the cluster.

Execution: Implement direct marketing / campaigns that strengthen client consideration and business outcomes. Collaborate with product, sector, and segment teams to design and execute tactical and strategic trigger-based campaigns. Partner with business and technology stakeholders to execute these campaigns, shifting client perceptions, enhancing consideration, and accelerating sales growth.

Track, measure, and report campaign performance to ensure effectiveness, optimise impact, and inform future strategies.

Education

Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised