WROC/RochesterFirst is hiring a Digital Strategic Account Manager to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY’s universal local source for news, weather, and information across all platforms.

Rochester, NY, ranked as the nation’s second most affordable housing market, offers an exceptional quality of life—with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community.

WROC-TV/RochesterFirst.com in Rochester, New York is hiring a Digital Strategic Account Manager. As the Digital Strategic Account Manager, you will play an essential role in the growth of the company’s digital revenue by building and maintaining strong, high-value relationships with clients. In collaboration with the Sales team, you will develop and execute customized digital marketing strategies that align with each client’s unique goals. Acting as a trusted advisor, you'll guide clients across multiple digital channels to achieve measurable success and drive their online growth. You will work closely with internal teams, including Account Executives and Sales Management to ensure seamless execution and client results. Your focus will be on ensuring long-term client satisfaction while contributing to sustained revenue growth through strategic, results-driven marketing campaigns.

Essential Duties and Responsibilities

Lead digital marketing services sales efforts focused on metrics proven success

Develop media strategies for growth based on overall advertiser goals and objectives
Perform in-depth data analysis to deliver actionable insights and recommendations that influence short and long-term digital media strategies
Evaluate KPIs and optimize campaign performance using a data-driven approach
Educate advertisers on performance metrics, insights, and how to achieve greater results
Train and collaborate with Sales Team to enhance their understanding of our digital platforms
Performs other duties as assigned

Requirements & Skills

BA or BS in Business Marketing, Advertising or Communications preferred
3+ years of digital marketing or media sales preferred
Significant knowledge of the local digital marketing services product offering and effective use for clients
Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
Effective communication and client presentation skills
Ability to interact with high-level decision-makers
Ability to execute in an organization through collaboration and a consultative process
Excellent follow-up, strong organizational skills and attention to detail
Proven ability to meet and exceed sales goals
Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
Work effectively in partnership with the market's sales team to generate digital revenue
Reliable transportation, valid driver’s license, and a satisfactory driving record

Compensation $45,000 - $55,000 base + commission and bonus annualized commensurate with applicant’s experience and skill level.

WROC/RochesterFirst, Nexstar Media Inc. offers excellent benefits including paid vacations, holidays, sick leave, and personal days, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teladoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, and many more benefit options. Compensation package will be based on experience.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.