Lifecycle Marketing Specialist

Description

We are seeking a Lifecycle Marketing Specialist to drive customer engagement, retention, and revenue growth across our owned channels. This role will focus on email, SMS, and on-site messaging (pop-ups) to create personalized, data-driven campaigns that enhance the customer journey from first touch to repeat purchase.

The ideal candidate is both creative and analytical — someone who understands how to craft compelling content, but also how to test, measure, and optimize for performance.

Responsibilities

• Own Campaign Execution: Plan, build, and deploy email newsletters, automated flows (welcome, abandoned cart, post-purchase, win-back, reactivation), SMS campaigns, and site pop-ups.
• Customer Journey Management: Map and optimize lifecycle touchpoints to maximize engagement, repeat purchases, and long-term customer value.
• Segmentation & Personalization: Leverage customer data to create targeted segments and deliver relevant, personalized messages.
• Performance Optimization: Run A/B tests on subject lines, creative, copy, and send times to improve KPIs such as open rate, CTR, conversion rate, and unsubscribe rate.
• Cross-Channel Alignment: Work with marketing, product, and merchandising teams to align lifecycle campaigns with promotions, launches, and seasonal campaigns.
• Analytics & Reporting: Track and report on lifecycle KPIs, providing insights and recommendations for continuous improvement.
• Compliance & Deliverability: Ensure all campaigns follow GDPR, CAN-SPAM, and TCPA guidelines, and maintain high deliverability standards.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2–4 years of experience in email/SMS marketing, CRM, or lifecycle marketing, preferably in eCommerce or consumer brands.
• Hands-on experience with platforms such as Klaviyo, Braze, Iterable, HubSpot, or similar.
• Strong understanding of segmentation, personalization, and A/B testing.
• Excellent copywriting and editing skills with an eye for design and brand consistency.
• Analytical mindset, comfortable working with data to identify opportunities and measure performance.

Advantages

• Experience with pop-up tools (e.g., Justuno, Optimonk, Privy).
• Basic HTML/CSS for email editing.
• Familiarity with customer data platforms (CDPs) and integration with eCommerce platforms (Shopify, Magento, Salesforce Commerce Cloud).
• Understanding of retention marketing best practices and trends.