Director of Programmatic Sales
Gannett
145k - 155k USD/year
Hybrid
Virtual
Full Time
|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|
Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com
The USA TODAY NETWORK is focused on audiences. We connect and engage our audiences with content that informs and entertains and at in-person community-based live events. USA TODAY Network includes USA TODAY, our flagship publication, and more than 200 local media publications across 43 states as well as niche brands including Golfweek. As the nation’s leading media publisher, we represent diverse audiences with varied interests. A trusted partner to our clients, we provide curated full-funnel marketing solutions that deliver key performance objectives. We’re looking for great people to join our National Direct Sales team - people who are passionate about redefining what partnerships can be, with innovation, creative thinking and by embracing fun.
The Director of Programmatic Sales will lead premium programmatic revenue generation and management, in partnership with the Director of Sales and Account Executives across the team. This role will report to the VP, National Sales and have a direct report as well. We look for great people who are passionate about redefining partnerships with innovation, creative thinking and by embracing fun.
What You’ll Do
• Lead our partnerships in the programmatic ecosystem including development of 1P data partnerships
• Partner with the Sales team to drive agency and client conversations building momentum for our programmatic solutions and data resources
• Commit to a high activity, strategic sales culture and instill/support that work ethic across the team
• Attend and guide in-person meetings, video/phone calls and client discussions with Account Executives
• Identify and influence media decision makers across the agency landscape
• Participate and represent USA TODAY Network at industry events
• Be a thought leader across the market and team by staying current on trends and innovations
• In addition to leading the programmatic sales efforts across the division, this role requires direct ownership of client relationships and individual contribution to revenue through active selling and deal closure.
What You’ll Bring:
• Proven track record of leading teams with 3-5 years of prior programmatic sales management experience
• Highly skilled in negotiating and selling the intrinsic value of a premium content to customers, not just the program or price
• Strong communication skills including written and verbal presentations
• Relationships with senior level agency contacts to strategically close business and build relationships that lead to renewable business is a plus
• Able to entertain and build relationships with clients
• Thrives in a fast-paced, exciting environment while managing multiple priorities and maintaining an unwavering commitment to quality
• This role requires reliable transportation, including a valid driver’s license and current auto insurance, as occasional travel for client meetings and industry events is expected.
Why LOCALiQ | USATODAY NETWORK
• Competitive base + uncapped commissions
• Comprehensive benefits: Health, Dental, Vision, HSA/FSA, Life, Pet Insurance
• 401(k) with match
• Unlimited MTO + paid holidays
• Flexible, work environment with some travel
• A culture of growth, inclusion, and innovation
The annualized base salary for this role will range between $145,000 and $155,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable
#LI-SD1 #LI-remote
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.
Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com
The USA TODAY NETWORK is focused on audiences. We connect and engage our audiences with content that informs and entertains and at in-person community-based live events. USA TODAY Network includes USA TODAY, our flagship publication, and more than 200 local media publications across 43 states as well as niche brands including Golfweek. As the nation’s leading media publisher, we represent diverse audiences with varied interests. A trusted partner to our clients, we provide curated full-funnel marketing solutions that deliver key performance objectives. We’re looking for great people to join our National Direct Sales team - people who are passionate about redefining what partnerships can be, with innovation, creative thinking and by embracing fun.
The Director of Programmatic Sales will lead premium programmatic revenue generation and management, in partnership with the Director of Sales and Account Executives across the team. This role will report to the VP, National Sales and have a direct report as well. We look for great people who are passionate about redefining partnerships with innovation, creative thinking and by embracing fun.
What You’ll Do
• Lead our partnerships in the programmatic ecosystem including development of 1P data partnerships
• Partner with the Sales team to drive agency and client conversations building momentum for our programmatic solutions and data resources
• Commit to a high activity, strategic sales culture and instill/support that work ethic across the team
• Attend and guide in-person meetings, video/phone calls and client discussions with Account Executives
• Identify and influence media decision makers across the agency landscape
• Participate and represent USA TODAY Network at industry events
• Be a thought leader across the market and team by staying current on trends and innovations
• In addition to leading the programmatic sales efforts across the division, this role requires direct ownership of client relationships and individual contribution to revenue through active selling and deal closure.
What You’ll Bring:
• Proven track record of leading teams with 3-5 years of prior programmatic sales management experience
• Highly skilled in negotiating and selling the intrinsic value of a premium content to customers, not just the program or price
• Strong communication skills including written and verbal presentations
• Relationships with senior level agency contacts to strategically close business and build relationships that lead to renewable business is a plus
• Able to entertain and build relationships with clients
• Thrives in a fast-paced, exciting environment while managing multiple priorities and maintaining an unwavering commitment to quality
• This role requires reliable transportation, including a valid driver’s license and current auto insurance, as occasional travel for client meetings and industry events is expected.
Why LOCALiQ | USATODAY NETWORK
• Competitive base + uncapped commissions
• Comprehensive benefits: Health, Dental, Vision, HSA/FSA, Life, Pet Insurance
• 401(k) with match
• Unlimited MTO + paid holidays
• Flexible, work environment with some travel
• A culture of growth, inclusion, and innovation
The annualized base salary for this role will range between $145,000 and $155,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable
#LI-SD1 #LI-remote
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.
Director of Programmatic Sales
Hybrid
Virtual
Full Time
145k - 155k USD/year
August 20, 2025