Social Media & Lead Follow-up Specialist

This is a remote position.

Schedule:

• 20 hours per week (4 hours per day)
  
• Flexible within client business hours
  

Client Timezone: EST

Job Description

This is an exciting opportunity to blend creative social media management with systematic lead nurturing for a growing business. You’ll be the driving force behind their social media strategy across multiple platforms while managing their lead follow-up processes through their CRM system. This role offers the perfect combination of creative content development and data-driven lead management, allowing you to directly impact customer acquisition and brand presence. You’ll have the autonomy to develop comprehensive content strategies while working with a team that values consistency, professionalism, and measurable results in their digital marketing efforts.

Responsibilities

• Develop and execute engaging social media strategies across Instagram, Facebook, and TikTok platforms
  
• Create compelling content using provided images, videos, and topic ideas, optimizing for each platform’s unique audience
  
• Design and implement 3-month content planning strategies to ensure consistent, strategic posting
  
• Actively engage with followers by responding to comments and messages within 24 hours
  
• Identify potential sales opportunities from social media interactions and route qualified leads to the sales team
  
• Manage lead follow-up processes by logging into Zoho CRM system and sending personalized text messages
  
• Execute targeted text message campaigns using pre-written templates to nurture leads generated from Facebook advertising
  
• Upload and organize lead lists in the CRM system, maintaining accurate data management
  
• Ensure consistent brand voice and messaging across all digital touchpoints and customer interactions
  

Requirements

• Proven experience in social media management across Instagram, Facebook, and TikTok platforms
  
• Strong understanding of platform-specific content optimization techniques and audience engagement strategies
  
• Familiarity with CRM systems, preferably Zoho CRM, for lead management and follow-up processes
  
• Excellent written communication skills for both social media content and direct customer messaging
  
• Tech-savvy with demonstrated ability to quickly learn and adapt to new digital platforms and tools
  
• Self-motivated with strong time management skills and ability to work independently with minimal supervision
  
• Understanding of lead generation principles and customer engagement best practices
  
• Ability to handle 50-100 leads per campaign cycle with systematic follow-up within 24-48 hours
  
• Experience in developing content strategies and maintaining consistent posting schedules across multiple platforms
  

• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job