Gulf Coast News in Fort Myers, Florida has an opening for an experienced Audience Insights and Analytics Director. As Audience Insights and Analytics Director, you will analyze all impressions and research information to design compelling presentations for our sellers and outside promotion. This is a great opportunity to join one of the broadcast industry's most respected companies, Hearst Television. You will be proficient in Nielsen software, Marshall Marketing, and Wide Orbit Media Sales. Audience Insights and Analytics Directors will be engaged in providing relevant research and strategic guidance to the stations' news, programming and creative services departments, while being analytical, creative and proactive. You will report to the Sales Director.

Responsibilities

Create compelling presentations that promote the marketing power of all of the station’s media platforms
Play a necessary role in the advertising sales department and work with station management on projects and marketing plans
You will participate in sales, promotional and news activities, including presentations to clients, station management, and at full station staff meetings
Command of multiple software applications using Nielsen research and other qualitative data

Requirements

Prior advertising, marketing or broadcast experience
A background in consumer or media research and related software applications is required
Proficiency in Nielsen software, Wide Orbit Media Sales, Marshall Marketing, Excel (can maintain complex spreadsheets) and PowerPoint
Must be analytical, creative and have desktop publishing expertise
Must be curious and passionate about consumer and media habits, with a focus on positioning research data in the most positive manner
Equivalent military experience will be considered

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.