Digital Experience & Marketing Specialist

Digital Experience & Marketing Specialist

CGC Inc. is a leading marketer, manufacturer and distributor of gypsum wallboard products, interior finishing material and suspended acoustical ceilings. With locations around the world, CGC and USG have the resources, plants, products and people to build walls, ceilings and careers.

At CGC, we’re in an exciting phase of transformation—launching a new website platform, onboarding a new portfolio of products, and enhancing our digital marketing capabilities. The Digital Experience & Data Specialist will be a key player in making that happen. Managing website content and asset migration, ensuring product data accuracy, and supporting high-impact marketing initiatives.

This role blends technical execution with marketing creativity—perfect for someone who thrives at the intersection of digital platforms, data accuracy, and campaign delivery. From working in Contentful and our Digital Asset Management (DAM) system to creating lead generating content in Salesforce Marketing Cloud, you’ll help shape a seamless and engaging digital presence for CGC.

Responsibilities:

- Website Data Migration & Digital Asset Management

- Plan, coordinate, and execute content and asset migration from the current platform to our new website.

- Organize, tag, and maintain assets in the DAM for consistent branding and easy access.

- Manage and format website content in Contentful, ensuring accuracy, proper linking, and visual consistency.

- Conduct quality checks and collaborate with IT, marketing, and external vendors to resolve migration issues.

Product Marketing & Data Integration

- Onboard a new portfolio of products into CGC systems, validating and verifying all product data for accuracy and completeness.

- Manage product content translations, coordinating with third-party vendors to ensure accuracy and brand alignment.

- Support data formatting and optimization for both digital and print product collateral.

Digital Marketing & Email Campaigns

- Oversee the creation, scheduling, and delivery of marketing newsletters and campaigns in Salesforce Marketing Cloud.

- Manage segmentation, audience targeting, journey mapping, and A/B testing to improve engagement and performance.

- Monitor analytics and campaign results, providing insights to optimize future communications.

- Conduct content audits, optimize information, and maximize site metrics to enhance visitor engagement.

Marketing & Event Support

- Assist with planning and execution of marketing initiatives, including trade shows, product launches, and internal events.

- Coordinate digital assets, creative materials, and messaging for campaigns across multiple channels.

Qualifications:

Bachelor’s Degree in Marketing, Business Administration, Management Information Systems, or a related field.

Experience: 3+ years of experience with content management systems (CMS), preferably Adobe Experience Manager.

Technical Skills: Proficiency with tag management tools and strong analytical skills to understand business problems, analyze trends, and make actionable recommendations.

• Proficiency with DAM systems and Contentful (or similar CMS).
• Strong understanding of digital best practices, basic SEO principles, and analytics tools (Google Analytics, GA4).
• Hands-on experience with Salesforce Marketing Cloud; certification is a plus.

Communication and Management: Excellent communication and management skills, with the ability to work independently and drive projects from start to finish.

• Excellent organizational skills and attention to detail, with the ability to manage multiple priorities.
• Strong communication skills, comfortable working cross-functionally and with external vendors.

Attention to Detail: Exceptional attention to detail and sound conceptual and analytical problem-solving abilities.

What We Offer

CGC offers competitive base salaries and cash incentive awards, comprehensive benefits, and financial protection for employees and their families. Our Employee Group Benefits Plan (extended health care and dental care) begins on your first day of work!

• Extended health care (including prescription drugs, vision and paramedical professional services)
• Dental care (includes both preventative care and major dental work)
• Short-term and long-term disability
• Life insurance
• Retirement plan- contributory defined benefit plan
• Investment plan- defined contribution plan with options to contribute to a Registered Retirement Savings Plan (RRSP) and/or a non registered savings plan
• Incentive Plan- cash payments based on target achievement are earned quarterly or annually, depending upon the plan.
• Vacation time- between four and seven weeks paid vacation based on length of continuous service.
• Employee Assistance Program (EAP)
• Wellness Program offers fitness club memberships at a special reduced rate, health coaching, nutrition support, smoking cessation services, and much more.
• Rewards and Recognition Program
• Exciting relocation opportunities available within Canada, the United States and USG operations worldwide.

At CGC Inc. we go the distance to provide The Better Way. Delivering building solutions for customers worldwide is our goal. Relationships are our foundation. Integrity, Dependability and Innovation are the standards by which we live.

CGC Inc. is a leading marketer, manufacturer and distributor of gypsum wallboard products, interior finishing material and suspended acoustical ceilings. With locations around the world, CGC and USG have the resources, plants, products and people to build walls, ceilings and careers.

CGC Inc. is an equal opportunity employer committed to promoting diversity of thought, ideas, perspective and people. We create an inclusive environment that attracts, retains and values people of all backgrounds by treating all people in a way that allows them to maintain their dignity and independence through inclusion, integration and equal opportunity. We are committed to meeting the needs of those who interact with CGC, Inc. in accordance with Federal and provincial laws. Information regarding applicant accessibility may be found on the Accessibility section of our website.

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