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Debenture Membership Manager

England Rugby.com

Office

United Kingdom

Full Time

With the Women's Rugby World Cup right around the corner, it's an incredibly exciting time to join the RFU. Working at the RFU means being part of the ‘bigger picture’ at England Rugby: to be rooted in our purpose, which is to enrich lives, introduce more people to rugby union & develop the sport for future generations. If our purpose resonates with you, and you recognise the value that sport can bring to people’s lives, we’d love to work with you. An opportunity has arisen for a Debenture Membership Manager to join our Debentures team on a fixed term (maternity cover) basis.

  • Job Title : Debenture Membership Manager
  • Department : Venue
  • Reports to : Head of Premium Sales & Hospitality
  • Direct Report(s) : 6 direct reports
  • Salary Banding : c. £55,000 per annum, plus the opportunity to earn a performance-based bonus of up to 15% of salary
  • Job Level : Guide
  • Location : HQ - This role is contractually based at Allianz Stadium, offering some flexibility to work from home. 
  • Employment Type : 12-month Fixed Term Contract (maternity cover)
  • Working Hours : This is a full-time role, covering 35hrs per week

Application Information:

  • Please submit an anonymised CV (i.e. remove personal details).
  • The closing date for applications Tuesday 2nd September at 9pm.

Please note; we are currently experiencing an issue with applications using LiveMSNHotmail and Outlook accounts. Please apply using a different email address if you typically use one of these domains as we cannot guarantee that you will receive communications from us if you use these.

The Role:

The Debenture Membership Manager will be responsible for managing sales and operations for the RFU’s key membership programme. The role will manage the Debenture membership team and will hold responsibility for managing Debenture Members including, the sales (selling Debentures to prospective and existing clients) and renewal process, match day management and the delivery of Debenture engagement events.

Some Key Responsibilities Include:

  • Manage the membership team, making sure individuals’ KPIs are hit (with focus on weekly outbound call targets), providing team weekly reports on sales and sales activity for the Head of Premium Sales and Venue Sales and Member Service Director.
  • Sell Debentures to new prospects and renew the rights period of current Debenture Members in order to achieve targets and objectives as outlined by the Head of Premium Sales.
  • Oversee and lead on the overall administration management of Debentures in accordance with the legal and finance structures.
  • Work closely with Marketing (including the Digital, Data, Content project), and the Communications team to drive engagement and growth of the membership.
  • Handle and distribute sale enquiries from existing clients and new prospects.
  • Working with membership marketing manager to source new leads, pipeline management and weekly reports, including personal sales converted and personal sales activity.
  • Lead on renewal campaign management for all membership levels.
  • Oversee and lead on the sale and match day experience for the Premium Debenture Member restaurants.
  • Responsible for Account Management duties for Debenture Members
  • Offer an enhanced customer service and membership experiences for the tiers.
  • Supporting and driving the use of the RFU’s CRM system.
  • Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans.
  • Act as an ambassador for, and promote the best interests of the RFU, including the promotion of our culture and core values – This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.
  • Undertake other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation.

Qualifications, Skills & Experience:

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role.

Essential:

  • Experience of managing premium membership schemes.
  • Ability to design and execute sales plans that meet or exceed ambitious revenue targets while adapting quickly to mark changes. 
  • Committed to driving forward inclusion in your role and day-to-day behaviours.
  • Skilled at monitoring KPIs, giving constructive feedback, and developing individual team members to maximise productivity.
  • Experience of working well as part of a team and on your own initiative.
  • Capable of inspiring and sustaining high morale in a competitive, high-pressured environment.
  • Strong ability to guide high-value deals from initial conversation to signed agreements 
  • Proficient in analysing sales data, forecasting and identifying opportunities for improvement.
  • Strong written and interpersonal skills.
  • Strong customer service skills.
  • Excellent knowledge of Excel, Outlook, Word and PowerPoint, alongside good database management skills.
  • Committed to embodying the ethos our culture by using our three core values – Put The Team First, Shape The Future, Respect Each Other – to guide your day-to-day decisions, actions and interactions.
  • Committed to actively contributing and building an inclusive culture in your role and day to day behaviours.

Desirable:

  • Ability to handle heavy phone volume, both outbound and inbound.

Additional Information:

  • This successful candidate will need to be able to work match days and flexibly during times of peak activity. 
  • We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to recruitment@rfu.com. 
  • During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here.

Please download the job description here for full details of this role.*

* We recommend keeping a copy of the JD to hand as you may wish to revisit the role requirements in the event you are invited to interview.

About England Rugby
England Rugby or Rugby Football Union (RFU) is the national governing body for rugby in England. We deliver three core activities, and our purpose is to enrich lives, introduce more people to rugby union and develop the sport for future generations.

Our core activities are:
  • Rugby – supporting rugby from grassroots to performance level
  • Commercial – building partnerships and hosting matches and events
  • Running the business - ensuring our organization and people can thrive

  • Our Culture

    At England Rugby, one of our core objectives is to drive rugby union to better reflect the diversity of society. We are aware that rugby, and sports in general, has not always been as welcoming an environment for everyone as we would like, and we are working hard to make rugby a more inclusive space for all identities.

    We believe hiring people from underrepresented groups into positions at all levels is vital to creating spaces and initiatives that better support those identities. We would love to see applications from disabled people, LGBTQ+ people, people from ethnically diverse communities, people of faith, people from lower socio-economic backgrounds, and women and non-binary people.

    We know that representation is more than just getting people through the door, it’s about keeping people by responding to structural barriers relating to identities and valuing the insights that different lived experiences bring. We have network groups that provide peer-to-peer support and drive forward change internally. We support colleagues to develop, and each colleague has access to a personal coaching platform that can provide same-day one-to-one coaching. We are pushing ourselves to create a more inclusive culture every day through role modelling our BACK behaviours which stand for Brave, Accountable, Collaborative and Keep improving.

    We know that flexible working is important to our colleagues, so our guiding principles are designed to support everyone to work in the way that suits them, their teams, and the organization in the best way.

    We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to recruitment@rfu.com.

    What we can offer you

    We are proud of the range of benefits we can provide:
    • A variety of corporate discounts.
    • Priority access to purchase match tickets
    • 25% discount in Rugby Store and EnglandRugby.com
    • 25 days of annual leave and your birthday day off
    • Free access to the stadium gym
    • Life assurance of 4x your basic salary, income protection scheme and Employee Assistance Programme that offers anonymous and confidential, emotional and practical support 24/7
    • After 3 months, you will be enrolled in our Aviva pension scheme and we will match and double your contribution up to 10%
    • Ride-to-work scheme, eyecare vouchers and season ticket loans

    About Our Team
    At England Rugby, we want to hear our employees’ thoughts, ideas and feedback on our strategies, new initiatives and our work environment. That’s why we have quarterly meetings called ‘the Voice’ where various topics are discussed, in addition to regular surveys, including our annual D&I survey. We are always striving to create the best environment for our colleagues, and we are proud to present some of our most recent feedback from Feb 2022:
    • 85% feel motivated to perform their role to the best of their ability
    • 83% feel supported by their Manager
    • 90% agree or strongly agree that their Manager empowers and trusts them to deliver while working from home
    • 83% feel informed and connected with the organisation
    If you would like to find out more about our diversity and inclusion work or the culture at England Rugby, please visit our website here: https://www.englandrugby.com/about-rfu/rfu-policies/diversity-and-inclusion/our-approach 

    Debenture Membership Manager

    Office

    United Kingdom

    Full Time

    August 19, 2025

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    England Rugby