Senior Manager, Marketing Data Strategy & Analytics

Become the newest member of our exciting team at SROA Capital as we redefine self-storage!

At SROA, we offer a career and opportunity to grow. We strongly believe in growing our talent and promoting within. We are proud to be honored as one of the TOP WORKPLACES of South Florida by the Sun Sentinel two years in a row.

SROA Capital is a vertically integrated private equity real estate and technology platform that has evolved into a global asset manager with a successful track record of providing risk adjusted returns to its partners through its focused strategy of investing in self-storage. SROA is headquartered in West Palm Beach, FL and has invested, redeveloped, and developed self storage across the risk spectrum in major and secondary markets across the United States under the brand Storage Rentals of America and the UK under the brand Kangaroo Self Storage with approximately 900 employees globally.

The Senior Manager, Marketing Data Strategy, Analytics & Activation plays both a strategic leadership and hands-on role in maximizing the power of customer data, advanced analytics, and performance & behavioral insights in the execution of marketing programs and campaigns.

The candidate will bring expertise in marketing, analytics, storytelling, and project management to drive data-informed decision-making, focus the marketing team on the highest impact opportunities, and ensure operational and financial accuracy of the full marketing funnel from the media channels through website performance and sales conversion. This role will work cross-functionally to elevate marketing’s thought leadership, optimize team performance, and drive a measurable impact on business outcomes.

Duties and Responsibilities

Data Strategy & Infrastructure

• Lead the development and execution of a holistic marketing data strategy, including building a customer data platform (CDP) that collects, unifies, and organizes a 360-degree view of the customer into a single, centralized database and single customer identifiers (eg, golden customer records).
• Partner with IT, data engineering & analytics, and marketing to design and evolve our marketing data infrastructure, data models, data standards & taxonomies, and tagging – which will enhance diagnostic, marketing attribution, and performance reporting.
• Integrate martech capabilities such as ad platforms, automated campaign & journey tools, data transformation workflows, and machine-learning (ML) and artificial intelligence (AI)-based tools with customer scoring, multi-channel marketing activation, and customer experience workflows.

Marketing Analytics & Insights

• Generate customer demographic, behavioral, and attitudinal insights that transform and shape brand strategy, marketing calendars, audience targeting, creative & copy personalization, and marketing tactics.
• Develop advanced segmentation, enriched customer & prospect profiles with 3rd party data attributes, and predictive models to improve targeting and personalization.
• Drive end-to-end marketing performance gap analysis & performance management processes:
  • Define campaign KPIs and dashboards, tracking, attribution modeling, ROI analysis, and funnel reporting to provide holistic insights across all digital channels (SEO, SEM, Paid Social, Display/Programmatic, Website, and Email).
  • Conduct and lead weekly performance reviews that help optimize media spend levels & allocations, campaign frequency, channel mix, customer engagement, etc. and help team members achieve or exceed weekly, monthly, and quarterly goals.
  • Drive high-impact performance storytelling on trends, insights, wins & opportunities related to consumer behaviors, seasonality, marketing channel results, and the potential impacts of competition, pricing, or any operational factors impacting business results such as funnel CVRs, CAC, CLTV, ROAS and ROI.
  • Develop, distribute, and present custom weekly, monthly & quarterly performance reports for the marketing team, internal stakeholders, and executive leadership.
  • Translate complex data into clear, actionable insights and communicate findings to marketing, product, and executive stakeholders.

Audience Activation & Campaign Optimization

• Lead the audience strategy and activation framework across digital, email, paid media, and owned channels.
• Identify opportunities for A/B testing, multivariate testing, and experimentation to refine marketing strategies and performance.

Budgeting, Forecasting & Expense Management

• Collaborate with internal teams and external agencies to drive process efficiencies in consolidated performance reporting, budgeting, forecasting, invoicing, and reconciliation of expenses to ensure alignment with the department’s overall P&L targets.
• Provide backup support, variance analysis, and explanations as needed for marketing expenditures and marketing performance efficiencies.

Qualifications

• Bachelor’s degree in marketing, business, or a related field preferred or equivalent practical experience.
• 7-10 years of experience driving quantitative, analytical, data mining, and operational performance reporting processes with customer, marketing and/or digital marketing data.
• Ability to join & combine data from Google Ads, Microsoft Ads, Meta/Facebook, DSP/programmatic tools, Google Analytics, Microsoft PowerBI, SEMRush, and bid management platforms such SA360, Marin, Skai, or Fluency with operational, financial and transactional data to generate performance insights and inform strategic decisions.
• Exceptional skills working with large datasets, using advanced excel functions, and simplifying complicated & complex data into simple, easy-to-understand insights.
• Excellent communication & presentation skills to effectively share performance insights for different audiences and purposes (eg, performance updates for executive leadership, action planning with marketing team members, etc.).
• Experience with building, maintaining, and using dashboards and data visuals in Power BI, Tableau, and Excel.
• Strong attention to detail and organizational skills.
• Comfort with juggling multiple competing priorities in a fast-paced environment.
• Proficiency with cross-functional project team leadership and project management tools such as Jira, Monday.com, or Asana.

 

Preferred Skills

• Prior experience with building SQL queries, developing statistical, machine learning or predictive models, and/or working with BigQuery in a marketing and customer analytics context.

SROA Offers: 

• Competitive pay with bonus potential
• UKG Wallet – on-demand pay option
• 100% paid medical coverage options for employee-only
• Dental and vision plans for optimal care
• Eight (8) paid holidays
• Generous Paid Time Off (PTO), increasing with years of service
• Paid Maternity and Parental Leave for growing families
• 401(k) with substantial employer match and 100% immediate vesting
• Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and Dependent Care Flexible Spending Accounts (DCFSA) for tax-advantaged savings
• GAP Insurance for added financial protection
• Employer-paid Life Insurance and Short-Term Disability coverage
• Long-Term Disability (LTD) coverage for added peace of mind
• Pet insurance – because your pets are family too
• Storage Discounts to help you declutter and organize
• Access to Voluntary Benefits for personalized coverage
• Learning and development opportunities to maximize your potential and excel in your career
• A great culture that values collaboration, innovation, and inclusivity

SROA is an Equal Opportunity employer and uses the federal government E-Verify system to verify employment eligibility.