Content Marketing Manager - On-Site

Department: Marketing

Employment Type: Full Time

Location: California

Compensation: $75,000 - $115,000 / year

Description

We are a prominent and growing Personal Injury Law Firm based in Newport Beach seeking a creative, strategic, and detail-oriented Content Marketing Manager. This role is ideal for someone who can craft compelling, high-converting content across multiple channels, balancing brand voice, SEO best practices, and audience engagement—while optimizing for emerging platforms such as Google’s Search Generative Experience (SGE) and AI-powered conversational search. 

Responsibilities:

• Plan, develop, and oversee content strategies that align with brand goals and support lead generation across web, blog, and social media channels. 
• Produce engaging, branded copy and media for web pages, blogs, social media, native advertising, and emerging formats (Gemini, ChatGPT, Claude, Perplexity, etc). 
• Manage editorial workflows, calendars, and content approvals to ensure timely publication. 
• Collaborate with the SEO team to optimize content for both traditional search engines and generative AI platforms, ensuring maximum visibility, authority, and relevance. 
• Structure and format content to be AI-search-friendly, enabling accurate referencing and citation in conversational AI results. 
• Assist with the creation and execution of native advertising campaigns to expand reach and engagement. 
• Monitor content performance using analytics tools, identifying opportunities to improve traffic, engagement, and conversions. 
• Provide regular reporting on content KPIs, offering insights and recommendations for ongoing optimization. 
• Stay up to date with trends in legal marketing, content formats, SEO best practices, and social platform algorithms. 

Qualifications:

• 2-3+ years of experience in content marketing, digital marketing, or a related field, preferably in a professional services or legal environment. 
• Proven ability to create high-quality, audience-focused content that drives measurable results. 
• Strong understanding of SEO principles, keyword research, and content optimization strategies, including AI search readiness and E-E-A-T best practices. 
• Experience managing editorial calendars and coordinating content production workflows. 
• Proficiency with CMS platforms (WordPress preferred) and familiarity with social media management tools. 
• Strong copywriting, editing, and storytelling skills, with a keen eye for brand voice consistency. 
• Comfortable analyzing performance metrics and adapting strategies based on data. 
• Excellent organizational, communication, and project management skills, with the ability to manage multiple priorities under tight deadlines. 
• Experience producing short-form video, GIFs, and other visual content optimized for social media engagement a plus. 

Benefits:

• 401(k) 
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance