AD, AI Innovation and Service Design

At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative. 

Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.

Make an Impact by:

Process Reimagination for AI:

• Analyze current-state business processes across multiple functions to identify inefficiencies, pain points, and opportunities for automation or augmentation using AI.
• Lead workshops and design sprints with business stakeholders, AI squads, and product owners to co-create future-state journeys and operating models.
• Translate high-potential AI opportunities into reimagined workflows that deliver measurable value.

 

Service & Experience Design:

• Design AI-enabled service blueprints, customer journeys, and employee experience flows with a systems-thinking mindset.
• Ensure solutions are viable (business), feasible (technology), and desirable (user-centric).
• Advocate for the voice of the customer and frontline staff in all design decisions.

 

UX/UI Design for AI Applications:

• Translate reimagined processes and service concepts into intuitive digital interfaces (web and mobile).
• Develop wireframes, prototypes, and high-fidelity UI mockups in tools like Figma, Adobe XD, or Sketch.
• Apply usability heuristics, interaction design principles, and accessibility best practices.
• Work with product managers and engineers to ensure seamless design handoff and implementation.

 

Collaboration & Delivery Support:

• Work closely with AI Product Managers, Business Partners, Solution Architects, and Change Leads to align designs with technical feasibility and business value.
• Support pilot deployments and feedback loops to test, refine, and optimize new processes.
• Create clear documentation (e.g., personas, storyboards, swimlane diagrams, journey maps) to guide delivery teams.

 

Strategic Alignment & Governance:

• Align with enterprise-wide AI strategy, process design standards, and data governance principles.
• Contribute to the development of reusable design patterns and process libraries to accelerate AI use case delivery.

 

 

Skills for Success:

• Bachelor’s or Master’s degree in Computer Science, Engineering, AI/ML, or related field.
• 10+ years of experience in service design, UX/UI design, or business process transformation.
• Strong portfolio showcasing UX/UI and service design work, particularly for enterprise or AI/data-driven applications.
• Proficiency in design tools such as Figma, Miro, Adobe Creative Suite, or equivalent.
• Familiarity with process mapping tools and frameworks (e.g., BPMN, Lean, or value stream mapping).
• Experience working in agile, product-centric environments with cross-functional squads.
• Understanding of AI/ML, automation (e.g., RPA), or analytics platforms is a strong advantage.
• Systems thinker with a bias toward action.
• Empathetic listener and strong communicator.
• Passionate about innovation and human-centered design.
• Comfortable navigating ambiguity and challenging the status quo.
• Familiarity with the telco domain, IT systems, and data-driven use cases, with strong technical acumen and a keen interest in emerging AI and data technologies.

 

Are you ready to say hello to BIG Possibilities?

 

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!