Senior Campaign Specialist

Company Description

BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. We are seeking an Email Marketer to support our client's email segmentation needs.

Job Description

Our Fortune 500 Financial Services client is looking to hire a Senior Campaign Specialist that will play a crucial role in the planning and execution of marketing campaigns. This role is responsible for building email and SMS campaigns within our client's marketing automation tool, the Zeta Marketing Platform (ZMP) to support Customer Enterprise Marketing.

The Senior Campaign Specialist will implement end-to-end technical coding of email campaigns and email template development using the Zeta platform (this includes audience segmentation, enablement of dynamic content, quality assurance, editing, testing, and deployment). This person will work in an agile environment directly with internal teams to deliver campaigns and lists. You will need to understand requirements, develop audience segmentation criteria, script dynamic content, QA/QC audience segments, and ensure timely deployment of emails and SMS communications for the Bank.

The Details:

• Location: Boston, MA preferred, open to remote in US
• Duration: 9 month contract with potential to extend based on performance and budget
• Hybrid: 3-4 days in Boston, MA office preferred (open to remote with some travel outside MA for right experience)
• Benefits: We offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!

Responsibilities:

• Utilize expert knowledge of email platform(s) including delivery system.
• Collaborate with team members across product marketing to scope, design, and implement technical solutions for dynamic email projects.
• Work with project stakeholders to identify requirements, solutioning development or level of effort.
• Build, test, and implement content for automated campaigns including advanced dynamic content.
• Performing code & creative reviews to optimize emails.
• Demonstrate a deep understanding of client’s data sources and effectively interpret requests from the Product Marketing team.
• Implement standards and quality controls to ensure accuracy and consistency.
• Ensure compliance and adherence to all federal and state regulations, customer contact rules & customer preferences, including CAN-SPAM requirements.
• Document all the campaign processes and keep evidence of all approvals and exceptions.

Qualifications

• Bachelor’s degree
• Email development experience, preferably in Zeta Marketing Platform or in a similar marketing automation tool.
• Expert knowledge of HTML/CSS/JavaScript for email, including responsive & fluid code optimized for email.
• Excellent attention to detail with the ability to produce flawless work in rapid succession.
• Ability to meet tight deadlines using strong multitasking and organizational skills.
• Strong written and verbal communication skills with an ability to communicate campaign insights and business implications to non-technical business partners.
• Effective problem solving in individual and group settings.
• Collaborator at heart who is comfortable with self-direction and has flexibility to work on a variety of tasks.
• Familiarity with Jira or another workflow tool a plus.
• Experience with agile methodologies.
• UI design experience a plus.

Additional Information

This role is not eligible for employment sponsorship.

The starting pay range for this role is $50-65 per hour. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

A diverse workforce is a strong workforce.

To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.
This is not the work of the moment, and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing, selection and retention of the talent we hire, and ultimately the workforce we provide our clients. We will communicate our journey in the spirit of transparency and shared learning.

We know that the Confidence Gap and Imposter Syndrome are real – we encourage you to apply so we can get to know you. Connect with us and we will work together to find your next great opportunity.

BLEND360 is an equal opportunity employer.