Director of Marketing

ABOUT THE ROLE

The Director of Marketing is a strategic leader responsible for developing, implementing, and executing comprehensive marketing strategies to drive revenue, increase brand awareness, and enhance the overall guest experience. This role requires a creative and analytical individual with a deep understanding of the hospitality industry and a proven track record of successful marketing campaigns. The Director of Marketing is responsible for all marketing channels, including digital, traditional, public relations, and social media, to position the hotel as a premier destination. The ideal candidate will be a strategic thinker and a hands-on doer, capable of managing multiple projects and collaborating effectively with various departments.

KEY RESPONSIBILITIES

• Strategic Marketing & Planning:
  • Develop and execute a robust annual marketing plan aligned with the hotel and restaurant's business goals and objectives.
  • Conduct market research and competitive analysis to identify new opportunities and stay ahead of industry trends.
  • Define target audiences and develop tailored marketing strategies to reach them effectively.
  • Collaborate with the revenue management and sales teams to create integrated strategies for increasing bookings, group sales, and F&B revenue.

• Brand Management & Public Relations:
  • Maintain and elevate the hotel and restaurant brand identity across all channels.
  • Develop and manage the brand's voice, messaging, and visual standards.
  • Oversee all public relations activities, including press releases, media relations, and crisis communication.
  • Cultivate relationships with key media outlets, influencers, and industry partners.

• Digital Marketing & E-commerce:
  • Manage and optimize all digital marketing channels, including the hotel and restaurant websites, social media platforms (e.g., Instagram, LinkedIn), and email marketing campaigns.
  • Develop and execute paid advertising campaigns (e.g., PPC, display ads, social media ads) to drive direct bookings and restaurant reservations.
  • Analyze website traffic, campaign performance, and other digital metrics using tools like Google Analytics to measure ROI and inform future strategies.
  • Manage online reputation and guest reviews on platforms like TripAdvisor, Google, and Yelp.

• Content Creation & Management:
  • Create high-quality, engaging content, including photography, video, blog posts, and marketing collateral.
  • Develop a content calendar and ensure consistent and timely content delivery across all platforms.
  • Oversee the management of marketing assets and brand-approved materials.

• Promotions & Partnerships:
  • Plan and execute promotions, packages, and special events to drive business during off-peak seasons and holidays.
  • Identify and negotiate co-marketing and partnership opportunities with local businesses, tourism boards, and event organizers.

• Budgeting & Reporting:
  • Manage the annual marketing budget, ensuring all spending is tracked, allocated efficiently, and provides a strong return on investment.
  • Prepare and present regular performance reports to the executive team, highlighting key metrics, successes, and areas for improvement.

• Leadership:
  • Collaborate cross-functionally with the General Manager, F&B Director, Sales Director, and other department heads to ensure marketing efforts are integrated and effective.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field.
• Minimum of 5-7 years of experience in a marketing role, with at least 2-3 years in a leadership position within the hospitality industry.
• Proven expertise in digital marketing, social media management, and public relations.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• A creative and innovative mindset with a passion for storytelling and brand building.
• Strong project management and organizational skills.
• Proficiency with marketing software, analytics tools (e.g., Google Analytics), and social media management platforms.
• Ability to manage multiple projects simultaneously in an agile environment.

Apply now to be part of a luxury hotel experience that exemplifies excellence in service and hospitality.

Nobu Hotel Toronto is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If contacted for an employment opportunity, please advise Human Resources if you require accommodation. 

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