Employer Brand & Engagement Lead

Employer Brand & Engagement Lead 
The Role: Are you a creative storyteller, digital-savvy strategist, and passionate employer brand advocate? Do you thrive in fast-paced, global environments where innovation, culture, and engagement are at the heart of everything? If so, we want YOU to join our rapidly growing team as an Employer Brand & Engagement Lead at XM!

Why Join Us?At XM, we don’t just build careers – we shape experiences. Our culture is dynamic, people-centric, and innovation-driven, making us a top employer of choice. As we continue to scale, we are looking for a visionary employer branding expert to further showcase our unique culture and drive brand engagement globally.
This is a high-impact role where you will build on our established employer brand, further enhancing its reach, creativity, and effectiveness. You will have the opportunity to implement cutting-edge employer branding strategies, ensuring we remain an employer of choice in the competitive global talent market.

Key responsibilities:

• Your Mission will be:
🎯Enhance & Amplify Our Employer Brand
• Develop and execute innovative strategies to enhance and promote our employer brand globally.
• Capture and curate authentic moments of life at XM creating engaging content that tells our brand story.
• Act as a brand ambassador, championing our values and fostering a sense of community among employees.

🎯Drive Engagement Through Storytelling & Content Creation
• Create captivating social media content, blogs, testimonials, and videos that showcase our people, culture, and achievements.
• Partner with internal teams to enhance our career website, ensuring it reflects our employer value proposition.
• Manage and optimise our presence on employer review platforms and social media channels, maintaining a strong, positive brand image.

🎯Lead Employer Branding Campaigns & Events
• Strengthen our employer branding initiatives, including recruitment marketing, talent engagement programs, and internal advocacy efforts.
• Oversee career fairs, industry events, employee engagement activities, and corporate branding campaigns to reinforce our employer identity.
• Build relationships with key stakeholders to ensure a consistent and powerful employer brand message across all channels.

🎯Analyze & Optimize for Success
• Monitor employer brand performance, engagement metrics, and sentiment analysis to drive continuous improvement.
• Stay ahead of market trends, competitor analysis, and global best practices to continuously evolve our employer branding strategy.
• Identify new and innovative ways to enhance our brand presence and effectiveness on a global scale.

What We’re Looking For:

• Bachelor’s degree in Human Resources, Marketing, Communications, Business Administration, or a related field. A relevant master’s degree will be considered a plus.
• 4+ years of experience in employer branding, recruitment marketing, talent attraction, or a related field, ideally within a large-scale, multinational organization.
• Proven ability to develop and evolve employer branding strategies that align with global best practices and international standards.
• Experience working with employer branding tools, content management systems, and social media platforms.
• A master storyteller with strong content creation, social media, and digital marketing skills.
• Creative thinker with a passion for branding, engagement, and talent attraction.
• Strong project management skills, with experience handling large-scale branding initiatives across multiple locations and diverse talent markets.
• Data-driven mindset with the ability to analyze trends, measure impact, and optimize strategies for continuous improvement.
• A dynamic, enthusiastic brand advocate who embodies the culture of XM.

Ready to Make an Impact? Apply Today! 🚀

What we offer:

• Our benefits are:
🌟 Attractive remuneration package plus performance related awards🌟 Private health insurance🌟 Corporate pension fund🌟 The opportunity to enhance and shape an already strong employer brand at a global level🌟 A high-impact role in a fast-growing company where your expertise will drive real results🌟 A collaborative, innovative, and people-first work environment.🌟 Continuous personal development and international training opportunities

The Hiring Experience: What Awaits You

• Let’s Connect – Intro Chat with Talent Acquisition
• Deep Dive – First Interview with Your Future Team
• Test your edge – Personality Assessment
• Final Connection – Final Interview

All applications will be treated with strict confidentiality!