Junior Marketing Manager

The Role…

Working cross-functionally across all departments and channels, this role is responsible for planning and executing the marketing strategy for all Soho House clubs and Soho House Restaurants in North America.

The role plays a critical part in increasing NA member and customer awareness and engagement, enhancing member experience, supporting member retention, and driving revenue across all touchpoints including web content, email, social media, digital marketing, local search and paid media where relevant.

Main Duties

Strategic Planning and Execution

• Cross-Channel Communication Plan: Own and execute a comprehensive cross-channel communication plan for the NA region, ensuring alignment with business objectives to drive awareness, engagement, and revenue across events, bedrooms, F&B, private hire, new openings, Soho Health Club and more.
• Member Communications: Develop tailored communications for NA members and to enhance experience, engagement, footfall, revenue and retention. This includes digital channels such as email, app notifications, social media, and web content.
• Stakeholder Alignment: Collaborate closely with central marketing, communications, events, operations, membership and creative teams to align NA and global member communications while ensuring consistent messaging across all touchpoints.
• Content & Campaign Calendar: Own the NA member communications calendar, coordinating email newsletters, social media posts, and other communications to ensure consistent and timely delivery of information across channels.

Content Creation and Campaign Development

• Copywriting and Content Management: Write and edit copy for NA member-facing communications (email, push notifications, app) and restaurant-related content (email, social media, web, press). Brief CRM team for execution.
• Social Media Strategy: Manage social media content for NA restaurant locations. Collaborate with the global social team to ideate and execute content across platforms for the broader US and global audience.
• Photography and Video Shoots: Plan and manage photoshoots for restaurant assets to be used across digital channels.

Digital Marketing and Web Content

• Website & Web Presence: Ensure web content for NA sites is maintained and optimised, including House and restaurant pages on sohohouse.com and the Soho House app and cecconisrestaurants.com. Collaborate with the digital marketing team for web development strategies that enhance user experience and bookings.
• SEO & Local Search: Oversee the organic search presence for NA sites and restaurants, including Google Business listings and other local data aggregators (Yelp, TripAdvisor). Ensure up-to-date listings and visibility for all locations.
• OpenTable & Data Capture: Identify and leverage opportunities for increased visibility and revenue via OpenTable and other reservation platforms. Develop strategies for public data capture, ensuring customer information is properly utilized for future marketing efforts.

Marketing Analytics & Reporting

• Performance Evaluation: Monitor and evaluate the performance of all marketing and communication activities, using insights to refine strategies and ensure they contribute to meeting regional and business objectives.

Stakeholder Management

• Internal Collaboration: Act as the key point of contact for all NA region marketing and communications needs, liaising with all internal stakeholders (e.g. Membership, Operations, Content, Partnerships).
• Relationship Building: Build strong relationships with leaders within the NA business, including Heads of Membership, Operations Directors, and site General Managers, ensuring alignment and effective communication across teams.

Required Skills/Qualifications

• Minimum 4-5 years’ experience in a NA marketing role ideally for a hospitality or lifestyle brand
• A proven ability of executing successful digital marketing strategies including growth tactics, customer retention, increased engagement and best in class content
• Excellent writing and grammar skills, combined with the ability to easily adapt to the brand’s tone of voice
• Basic graphic and editing skills with experience working on Instagram and Tiktok is desirable
• Highly organised with the skill set to work on multiple projects, strategies and channels at the same time
• A proactive self-starter who thrives in a fast-paced environment and isn’t afraid to get stuck in
• A natural team player, who can work with individuals of all experience levels

Why work with us...

Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to enhance your career.

• Health Care + 401K: Full time employees are eligible for full benefits; Medical, Dental & Vision as well as Retirement fund with a 2% match
• Paid Time Off: Full- Time Employees have sick day's + vacation days
• Career Development: Soho House can progress your career domestically or internationally as well as managerially or technically
• Soho Impact: Empowering the Soho House Community to make positive change, through mentoring, apprenticeship, local outreach and sustainability
• Learning & Development: An extensive range of internally and externally run courses are available for all employees.
• Cookhouse & House Tonic: Celebrating our passion for food and drink. Check out our monthly calendars and get involved in trips, training's and events. Available to all.
• Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to.
• Team Meal: Whilst on duty in our Houses & Restaurants you will be provided with a substantial meal free of charge.

 

In accordance with California law, the salary range for this role if filled within California is listed below. The range for the position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.Pay Range$70,000—$85,000 USD