Offline Marketing Manager - MEA Region

Company Description

A key global player in fermentation for more than a century, Lesaffre, with a €3 billion turnover, and established on all continents, counts 11,000 employees and 96 nationalities.

On the strength of this experience and diversity, we work with customers, partners, and researchers to find ever more relevant answers to the needs of food,  health, naturalness and respect for our environment. Thus, every day, we explore and reveal the infinite potential of microorganisms.

To nourish 9 billion people, in a healthy way, in 2050 by making the most of our planet’s resources is a major and unprecedented issue. We believe that fermentation is one of the most promising answers to this challenge.

Working together to better nourish and protect the planet.

Job Description

Are you a passionate marketer looking to give your career an international dimension? Join our dynamic team to deploy our offline marketing strategy throughout the Middle East and Africa region!

As Offline Marketing Manager MEA, you'll orchestrate our field presence across 76 high-growth markets. Your mission? Elevate our yeast and baking ingredient brands across our three main customer segments: craft bakers, home bakers, and industrials, create memorable customer experiences, and transform our distributors into true brand ambassadors.

Your daily Challenges : 

Insights & Market Intelligence

• Leading impactful qualitative and quantitative market research.
• Facilitating focus groups to capture the voice of our customers.
• Conducting regular competitive benchmarking to stay ahead of the curve.

High-Impact Trade Marketing

• Designing buzz-worthy street marketing operations.
• Coordinating "sales commandos" for powerful field activations.
• Transforming every touchpoint into a conversion opportunity.

Strategic Events

• Organizing inspiring trade shows and customer seminars that build loyalt.
• Creating unforgettable masterclasses for craft bakers and industrial clients.

Community Management 

• Nurturing the "Saf Club" comprising our best distributor.
• Leading the annual challenge that motivates our partner.
• Preparing the 2026 triennial seminar bringing together our premium distributors.

Content Marketing 

• Producing engaging content (articles, news, videos) in collaboration with our expert.
• Deploying the offline marketing roadmap with our local marketers.
• Implementing brand storytelling through innovative formats.

Your business impact 

• Consolidate our market share across the region.
• Strengthen our brand image and awareness.
• Promote our innovations and product & service solutions.
• Build customer loyalty and create lasting brand preference.
• Bring our brands closer to end users to stay ahead of competition.

Qualifications

Business School with specialization in International Marketing. 5 to 10 years experience in B2B/BtoC. Experience the food industry is a significant advantage.

Technical Skills : 

• Master of B2B/BtoC Marketing
• Agile project management
• Fluent in French and English required, proficiency in Arabic is a plus
• Ability to transform business needs into concrete marketing actions

Soft Skills : 

• Boundless creativity and insatiable curiosity
• Strong proposal and persuasion skills
• Adaptability to multicultural contexts
• Meticulous organization without sacrificing flexibility
• Team spirit and service mindset
• Excellent writing and interpersonal skills

Additional Information

20% travel to Middle East and Africa.