Associate Director, Growth Analytics - United Kingdom

About Us 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Kinesso, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com. 

As the Associate Director, Growth Analytics, you will support the analytics function for our clients on a global scale. Your role will involve managing the delivery of advanced analytics projects, collaborating with data science and engineering teams, and driving innovation in data solutions with colleagues in the US and other markets. You will ensure that analytics outputs align with business objectives and deliver measurable value to clients. This position requires a strategic thinker with a deep understanding of analytics and its application within the business context.

Key Requirements

1. Leadership and Team Management: Proven experience in managing and mentoring analytics team members within a media agency or client-side media/marketing team, ensuring the delivery of high-quality insights while fostering a culture of continuous improvement and development.
2. Strategic Project Oversight: Strong project management skills with experience in media agency or client-side settings, ensuring complex analytics projects are aligned with business objectives and media strategies while meeting deadlines and delivering measurable value.
3. Client-Focused Analytics Expertise: Ability to act as a key liaison for clients or internal stakeholders within a media agency or client-side media/marketing team, ensuring analytics outputs align with client goals and enhancing relationships through strategic insights and clear communication.
4. Innovation and Data Solutions Development: Experience collaborating with data science and engineering teams in a media agency or client-side role to develop advanced data solutions, driving innovation in areas like econometrics, clustering, and predictive analytics.
5. Strong Communication and Business Acumen: Exceptional communication skills, with the ability to translate complex statistical and analytical findings into actionable insights for non-technical stakeholders, demonstrating a solid understanding of media efficacy and investment strategies.

Experience & Skills Required:

• Experience: Several years of relevant experience, preferably in managing the delivery of complex analytics projects within a global brand or agency environment.
• Education: Degree in a relevant applied science or social science field, such as Economics or Mathematics, or equivalent professional experience.
• Technical Skills: Proficiency in SQL databases and experience with econometrics and customer/market segmentation. Familiarity with programming languages such as Python or R and their associated data analysis libraries (e.g., NumPy, Pandas, scikit-learn) is a plus.
• Statistical Expertise: Strong understanding of statistics, including descriptive statistics, regression, probability, sampling, and hypothesis testing.
• Communication: Excellent written and verbal presentation skills, with the ability to translate complex analytical concepts into actionable business insights for non-technical audiences.
• Domain Knowledge: Good understanding of the media industry and the ability to balance brand and performance media investment allocations effectively.

 

Employee Transparency 

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. 

Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application. 

The Perks 

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits: 

• Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year 
• Free breakfast and free lunch 
• Early finish Fridays 
• Core Hours (Mon-Thurs, flexible start/finish times)  
• Retail discounts 
• Electric vehicle salary sacrifices car scheme 
• Wellbeing programme, including Headspace & flu jabs 
• Interest free season ticket loan 
• Paid time off for Volunteering 
• Group Income Protection 
• Life Assurance 
• Private Medical Insurance or Health Cash Plan (dependent on level) 
• Group Personal Pension Plan with matched contributions from 3-6% 
• Generous Parental Leave & Pay  
• Independent mortgage advice 
• Financial education 
• Employee Assistance Programme 
• Free eye tests 
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!