Go-to-Market Vice President

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE POSITION
Our roster has an opening with your name on it

FanDuel Sportsbook is seeking a bold, customer-obsessed marketing executive to define and lead our go-to-market (GTM) organization. In this high-impact leadership role, you’ll be responsible for how we position, express, and deliver our value proposition to millions of sports fans across the country.

Reporting to the General Manager and SVP of FanDuel Sportsbook, you’ll serve as the architect of our customer narrative—translating our brand personality and key drivers of choice (e.g., product innovation, breadth of offering, pricing and generosity) into integrated campaigns that captivate, convert, and retain customers during key sports moments and across the broader sporting calendar. You’ll lead a multidisciplinary team spanning Integrated Campaigns, Product Marketing, and Sport Performance, and partner deeply across Media, Product, Brand & Customer Growth to bring our story to life.

This is a rare opportunity to build on a market-leading product with a category-defining brand—and to help define and drive what we compete on in one of the most exciting consumer industries in the country.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Define the Value Proposition
  • Own the articulation of the FanDuel Sportsbook customer promise—positioning, differentiation, emotional and functional benefits
  • Establish a unified GTM narrative and strategic marketing priorities across the sports calendar, ensuring coherence across campaigns, categories, and lifecycle
• Lead Integrated & Flawless Go-to-Market Execution to drive performance
  • Oversee annual and seasonal GTM planning across key sports, promotions, and product launches
  • Provide strategic oversight to sport category “captains” in building sport-specific plans that ladder up to the overarching brand narrative and Sportsbook objectives
  • Act as a connector, an enabler and a catalyst ensuring alignment, resource clarity, and issue resolution across cross-functional teams including between sport “captains” and functional pillars (e.g., product, pricing)
• Shape Campaigns That Resonate
  • Lead the development of high-impact campaigns that translate insight into storytelling—from Super Bowl-scale activations to opportunistic, late breaking narrative-driven sport moments
  • Partner with Creative, Social, CRM, Brand, and Media to push the boundaries on our brand tone while ensuring consistency of tone, message, and emotional resonance across all touchpoints
  • Work with Partnerships and Brand to maximize the value of our existing channels and partnerships and collaborate to identify and cultivate new marketing channels where relevant
  • Use research, testing, and performance data to inform content, channels, and messaging strategies
• Drive Performance and Scale
  • Define and track success metrics across sports with a dedicated focus on areas of competitive weakness in our proposition (product, pricing, generosity, experience, partnerships etc.). Stand up measurement in relation to campaign effectiveness and brand consistency
  • Build and inspire a high-performing team across marketing disciplines: product marketing, brand campaigns, sports verticals, and strategy
  • Champion a culture of creativity, accountability, and cross-functional excellence

THE STATS
What we're looking for in our next teammate

• 10+ years of experience in brand marketing leadership roles at top-tier consumer brands
• Equally comfortable driving category and brand strategy, creative development, and commercial results
• Experience leading teams responsible for go-to-market execution, product marketing, and integrated campaigns in a digital app or platform environment
• Know how to build and scale narratives that cut through clutter, whether on national TV or inside a push notification
• Thrive in matrixed organizations and influence across product, creative, commercial, and executive stakeholders
• Are energized by sports and sports culture, and have an instinct for what resonates with fans and bettors

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

The applicable salary range for this position is $202,000 - $269,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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