About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Drive Growth and Innovation as our Head of Sales – Pakistan!

Location: Karachi, Pakistan

About the Role!

Are you a visionary sales leader ready to make a lasting impact? We're looking for a dynamic Head of Sales to drive growth, inspire teams, and shape the future of our business in Pakistan. If you're passionate about building high-performing sales strategies and leading with purpose, this is your opportunity to shine more!

Reporting to the General Manager- South Asia, this role will involve establishing a high-performing, integrated Sales organization in Pakistan, which will include developing strategies to increase customer loyalty and retention and promoting joint business planning excellence which will deliver on the annual plans successfully.

Your key responsibilities

You will drive and deliver full execution on Pakistan’s growth plan, by developing strategies to keep the sales channels performing and adapting to shifting market demand, as you execute the Annual Operating Plan and quarterly initiatives
You will design and execute a robust go-to-market strategy which will accelerate market growth in a cost-efficient manner, and train the Sales team to partner with the distributors
Create One, high performing and integrated Sales organization in the country, in line with the principles of a go-to- market organizational model and benchmark targets
You will collaborate with the marketing department to create effective sales materials and campaigns and with other departments to meet demand, and creating sales forecasts and budgets
Continuously monitoring sales performance against budget and adjusting strategies as needed, while building strong customer relationships for mutual business benefit, is a key responsibility
You will develop a culture of knowledge sharing, learning, sharing ideas and feedback in an open and constructive way within the regions, departments and relevant stakeholders to build a stronger, more aligned customer centric organization.

Essential Skills, Knowledge, and Experience

10+ years of business experience
At least two or three leadership roles in Sales/Customer Development and Brand Building
Core skills in account management, direct sales, key account development, marketing, distribution, RTM and distributor management
Strong cross-functional understanding and experience
Proven People Management experience
Broad experience and proven track record working in different market conditions, for different customer
Experience in supporting export markets will be key
Proficiency in CRM and sales analytics.

What’s next?

If you recognise yourself in this profile, please hit the apply button now and submit your application. We prefer to receive your application before 2nd September 2025.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.