Product Development Engineering

Job Description

 Product Development Engineering 

Overview:
We are seeking a highly skilled and motivated  Product Development Engineering  to join our expanding Panel Engagement team. This role is pivotal in shaping and 
executing a best-in-class Ad Tech stack, enabling digital marketing automation, and 
scaling performance marketing operations globally. The ideal candidate will bridge 
technical expertise and marketing execution, collaborating closely with performance 
marketers, product managers, developers, data analysts, and external vendors.

Key Responsibilities:

• Lead the procurement, onboarding, and integration of Ad Tech solutions such 
as MMPs, DMPs, CDPs, TMS, GA4, and ad servers.
• Manage and maintain a comprehensive tracking infrastructure, including 
tagging strategies, pixel implementation, and server-side event tracking.
• Ensure smooth and accurate integration across third-party tools, minimizing 
match rate discrepancies and data loss.
• Implement advanced UTM tracking, GCLID/FBCLID capture, and SKAN for fullfunnel attribution.
• Build and manage responsive web properties using WordPress, including plugin 
configuration and third-party API integration.
• Coordinate with product and engineering teams to develop new features across 
web and app properties aligned with engagement objectives.
• Translate complex business needs into clear technical documentation and 
product requirement specifications.
• Automate campaign workflows including keyword management, audience 
segmentation, creative versioning, and ad trafficking using custom scripts (e.g., 
AdWords scripts).
• Deploy API-driven tools to centralize reporting and support automated 
optimization efforts.
• Drive A/B testing initiatives; analyze test outcomes to inform performance 
enhancements.
• Collaborate with analytics teams to develop robust attribution models and 
define actionable KPIs.
• Create and maintain real-time dashboards using BI tools such as Power BI and 
Google Data Studio.
• Design and implement data pipelines using Big Data and ETL frameworks to 
streamline campaign analytics.
• Identify and mitigate tracking risks related to cookie deprecation and changes in 
mobile advertising IDs.
• Utilize tools like Google Tag Manager and Google Analytics to implement 
event-based tracking with minimal developer involvement.
• Monitor and troubleshoot tracking inconsistencies, redirects, and parameter 
loss across the user journey.
• Design tracking templates to ensure consistent data capture across campaign 
assets (landing pages, deep links, app stores).
• Use Excel tools such as Power Query and Power Pivot for campaign data 
modeling and transformation.
• Conduct advanced analysis including budget tracking, ROI forecasting, and 
performance variance evaluation.
• Create compelling, data-driven PowerPoint presentations for executive 
stakeholders showcasing funnel performance, test results, and strategic 
recommendations.
• Collaborate with key internal stakeholders including marketing, CRM, and 
engineering teams to align campaign needs and technical dependencies.
• Manage relationships with vendors (e.g., Adjust, Branch, Appsflyer) to optimize 
measurement, attribution, and audience targeting.
• Administer CRM platforms like Salesforce or Microsoft Dynamics to drive 
personalized user engagement campaigns.

Required Qualifications:

• Proven experience in Ad Tech, Marketing Automation, and Performance 
Campaigns.
• Experience with Mobile Measurement Partners (MMPs) such as Adjust, Branch, 
or Appsflyer
• Familiarity with platform SDKs (e.g., Meta, TikTok, Google) and experience 
integrating them into mobile apps
• Proficiency with Google Tag Manager (GTM), GA4, and web tracking
• Experience using Microsoft Clarity, Hotjar, or similar behavior analytics tools
• Strong technical proficiency in tracking methodologies, analytics, and web 
development (HTML, CSS, JS, WordPress). Thorough knowledge of 
implementing WordPress plug-ins and smooth integration with third-party APIs
• Experience with Firebase for app analytics, in-app event setup, crash reporting, 
and push notifications.
• Familiarity with BI tools (Power BI, Google Data Studio), MMPs, and campaign 
performance tools.
• Strong analytical mindset with the ability to derive actionable insights from large 
datasets.
• Team player with the ability to co-ordinate with multiple stakeholders to deliver 
outcomes
• Experience in gathering detailed business needs from stakeholders and 
translating them into technical product requirement documents to hand off to 
development teams
• Ability to work autonomously, manage multiple workstreams, and communicate 
effectively across cross-functional teams
• Familiarity with Power Automate for automating workflows and connecting 
marketing/data tools

Preferred, but not mandatory:
• Experience managing multiple campaigns simultaneously and with medium to 
large budgets.
• Familiarity with digital content, engagement, campaign management, web 
analytics, and conversion optimization.
• Experience with social media platforms and their audiences.
• Background in digital strategy, information architecture & design, digital 
marketing, including online advertising and promotion.
• Certifications in Google Display video 360, Google Ads, GA4 and Google Tag 
Manager.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion