About GNC

Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!

What We’re Looking For:

At GNC we embrace a “Live Well” philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.

The Manager, Influencer Marketing leads the strategy, execution, and performance optimization of all ambassadors and influencer initiatives across brand-building and commerce-driven programs. This role is responsible for growing the #TeamGNC creator community, overseeing a mix of brand and performance influencer programs, and driving measurable impact. This role will oversee an internal specialist and external agency partners, while collaborating cross-functionally with Media, Creative, Ecomm, and Brand Marketing teams.

What You’ll Do:

This is a Full-Time Salary Position

JOB RESPONSIBILITIES:

Lead the strategy, and growth of GNC’s full influencer ecosystem, including always-on ambassador programs, paid influencer campaigns, affiliate/“affluencer” partnerships.

Manage and develop internal team members (i.e. Influencer Specialist) and external agency partners to ensure seamless campaign execution and relationship management.
Own quarterly planning, budgeting, and forecasting for all influencer efforts, ensuring alignment to goals and business KPIs. Campaign Execution & Optimization
Oversee all phases of influencer campaigns—from briefing and talent vetting to approvals, activation, amplification, and reporting.
Ensure influencer content aligns with GNC’s brand standards and connects authentically to consumer needs and trends.
Partner with Paid Media team to amplify top-performing influencer content across platforms and ensure integration with broader media strategies.
Lead the development of performance benchmarks, testing frameworks, and ROI reporting to inform strategy and optimize future campaigns. Community Building & Program Expansion
Evolve and grow the #TeamGNC influencer community across key tiers (mega, macro, micro, nano), with a strong focus on authenticity, diversity, and niche relevance.
Lead surprise-and-delight activations, product seeding, and launch moments to foster brand love and social buzz.
Partner closely with cross-functional teams to identify opportunities to leverage influencer partnerships/content across channel mix.
Stay ahead of platform shifts, creator economy trends, and competitive influencer strategies to inform program evolution.

SUPERVISORY RESPONSIBILITIES:

This position manages individual contributors

PHYSICAL ASPECTS/WORK ENVIRONMENT:

Regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus
Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus

* Reasonable accommodations may be made to enable individuals to perform the essential functions.

QUALIFICATIONS:

5–7 years of experience in influencer marketing, ambassador management, or creator strategy—ideally within DTC, wellness, fitness, or lifestyle industries.
Proven track record managing multi-tiered influencer campaigns and driving measurable results (i.e. reach, engagement, traffic, sales).
Deep knowledge of TikTok, Instagram, YouTube, and emerging creator platforms and monetization tools.
Strong leadership, team management, and project management skills.
Proficient in influencer platforms/tools (i.e. CreatorIQ, Aspire, LTK, TikTok Creator Marketplace).
Comfortable managing budgets, contracts, and performance reporting.
Passion for wellness, innovation, and community building.
Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills
Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
Solid understanding and application of mathematical concepts
Ability to develop and maintain collaborative relationships with peers and colleagues across the organization, as well as internal and external clients
Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
Ability to work with and influence peers and senior management
Self-motivated with critical attention to detail, deadlines and reporting