Growth Marketing Lead / Specialist

Description

Imagen is looking for a results-driven enthusiastic growth Lead/Specialist to join our team. As a Growth Lead, you’ll play a key role in scaling our user base through non-traditional, data-driven marketing experiments. You’ll brainstorm, execute, and optimize high-impact growth strategies across digital, organic, and viral channels.

You will be a part of a fast-growing AI company with a global impact. Own high-impact projects from strategy through execution. Work with a creative, data-driven, and collaborative team and get the freedom to test bold ideas and build innovative growth engines.

Responsibilities

• Own & execute growth initiatives across multiple acquisition channels: paid ads, organic, partnerships, and experimental growth loops.
• Define KPIs, track performance, and extract insights to guide strategy and optimize campaigns.
• Plan, launch, and manage campaigns end-to-end — including creative ideation, copywriting, targeting, and budget management.
• Run rapid experiments: formulate hypotheses, design A/B tests, and scale what works.
• Collaborate closely with design, product, and marketing teams to deliver growth-driven creative assets and landing pages.
• Identify new acquisition opportunities across platforms, communities, and emerging technologies.
• Leverage AI tools to accelerate ideation, automate workflows, and scale campaign execution.
• Build repeatable processes and frameworks for sustainable, scalable growth.

Requirements

• 5+ years experience in growth, user acquisition, or performance marketing (preferably in SaaS, consumer apps, or subscription products).
• Proven track record of delivering measurable growth across multiple channels.
• Creative & “hacky” mindset — comfortable testing unconventional ideas alongside tried-and-true tactics.
• Strong analytical skills: confident in using data to guide decisions, optimize campaigns, and measure ROI.
• Hands-on experience with ad platforms (Meta, Google, TikTok, etc.) and analytics tools.
• Excellent copywriting instincts and an understanding of persuasive storytelling in ads.
• Comfortable working in a fast-paced, experimental environment with high autonomy.