Email Marketing Speacialist - Marketing Operations & Analytics

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com


Ventures Endurance, a division of Gannett/USA Today Network, is looking to hire an Email Marketing Specialist to take the lead with the email marketing strategies of close to 40 live and virtual endurance events. Your main duties include producing email marketing campaigns end-to-end, managing email calendars, and collaborating with cross-functional teams to create engaging content. We’re looking for proven experience creating emails, building journeys, and reporting results. This person will be joining a full marketing team in a quickly growing company. We work hard but we have a lot of fun along the way!
Salesforce Marketing Cloud experience is a must. This role reports directly to the Email Marketing Manager.
Ventures Endurance Mission:
Produce world-class, community-centric events that inspire, empower, and celebrate every participant.
Ventures Endurance Core Values:
1. Communicate Collaboratively
2. Act with Authenticity
3. Embrace Inclusivity
4. Celebrate Achievements
5. Exceed Expectations
6. Nurture Passion
7. Live with a Growth Mindset
Responsibilities:
• Design and build marketing emails in Salesforce Marketing Cloud.
• Create and collaborate on email calendars for every event in your portion of the portfolio.
• Work with the marketing team to brainstorm and produce marketing campaigns.
• Utilize dynamic content and templates to scale emails across many markets/races
• Analyze campaign performance and suggest improvements.
• Ensure emails follow industry policies and best practices.
Required Skills:
• Must have experience in Salesforce Marketing Cloud Content Builder – SFMC certifications preferred.
• Hands-on experience with AMPscript and SQL is preferred
• Proficiency in other areas of SFMC desired (Automation Studio, Journey Builder, etc.)
• Ability to report on metrics and alter plans where needed.
• Strong project management skills.
• Ensure design and layouts of emails are optimized, user and mobile-friendly.
• Knowledge of email industry standards and best practices
• An ability to work under tight deadlines.
• Experience working remotely
• 2+ year of email marketing work experience
• Degree in Marketing or a relevant field preferred.
Qualities required of all Ventures Endurance team members:
Ventures Endurance is a growth-oriented organization with successful team members possessing a strong work ethic and the ability to work individually and as a team. Solutions-oriented individuals with a hands-on approach to identifying inefficiencies and cost saving opportunities, while maintaining a quality workplace environment and product. The flexible and cooperative environment lends itself to a tight-knit community of employees working together to achieve success.
#LI-REMOTE
#LOCALiQ
#LI-LL


Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.