Lead Generation Specialist (Apollo IO + Cold Outreach)

This is a remote position.

Key Responsibilities:

• Use Apollo.io (or similar tools) to build targeted B2B lead lists based on specific Ideal Customer Profiles (ICPs) and buyer personas
  

• Conduct outbound calls to businesses as part of lead generation efforts
  

• Write and manage cold email outreach campaigns designed to drive opens, clicks, and replies
  

• Set up and optimize multi-step email sequences to boost engagement and conversion rates
  

• Analyze campaign performance metrics (open rates, click-throughs, replies, bounce rates) and make data-driven improvements
  

• Collaborate closely with the sales or agency teams to ensure alignment on messaging and lead quality
  

• Segment leads and personalize messaging based on industry, role, and buyer inten
  

Requirements

• Previous experience in lead generation, outbound sales, or cold outreach
  

• Hands-on experience with Apollo.io or similar platforms (e.g., Instantly, Lemlist, Hunter, Snov.io)
  

• Strong cold email writing skills — persuasive, human, and customized
  

• Understanding of B2B buyer psychology and outreach personalization tactics
  

• Familiarity with outreach performance metrics and A/B testing strategies
  

• Detail-oriented and organized, with excellent written communication skills
  

• Comfortable working independently and managing outreach volume KPIs
  

Preferred (Bonus) Qualifications:

• Experience in digital marketing, SaaS, or agency environments
  

• Familiarity with LinkedIn Sales Navigator or similar prospecting tools
  

• Basic knowledge of CRM platforms (e.g., HubSpot, Pipedrive, Salesforce)
  

• Experience supporting sales teams with appointment-setting or qualification efforts
  

• HMO Coverage for eligible locations
  
• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job