B2B Social Media Specialist

This is a remote position.

• Contract type: Independent Contractor
  
• Schedule- 9AM to 1PM Sydney (might change to a flexible sched) 4hrs to 5hrs per day / 20 to 25 hrs per week
  

We’re seeking a passionate and creative Organic Social Media Specialist to lead Factory’s organic social media presence and community engagement. This role is crucial in building authentic connections with small manufacturers by sharing genuine value, thought leadership, and real stories that resonate deeply with our audience.

You will develop and execute an organic social media strategy that reflects Factory’s brand voice - quietly confident, humble, and matter-of-fact - while addressing the unique pain points of small manufacturers. You’ll collaborate closely with marketing, design, and product teams to create content that educates, inspires, and advocates for the “forgotten majority” of fabricators.

Responsibilities

Content Strategy & Execution

• Develop and implement an organic social media content calendar aligned with Factory’s brand values and audience needs.
  
• Create diverse post types including blog repurposing, customer and employee highlights, testimonial videos, polls, and community engagement posts.
  
• Repurpose existing Factory content (blogs, surveys, case studies) into engaging social media formats that provide genuine value without overt selling.
  

Community Engagement & Advocacy 

• Foster a vibrant online community by actively engaging with followers, responding to comments and messages with empathy and authenticity.
  
• Encourage participation in initiatives like the “State of Fabrication” survey and share insights that support small manufacturers.
  
• Advocate for the manufacturing industry by sharing thought leadership content that challenges misconceptions and highlights industry successes.
  

Visual & Creative Collaboration

• Work closely with other stakeholders to produce authentic, brand-aligned visuals including photos, carousels, infographics, and videos.
  
• Ensure all organic social media content maintains Factory’s consistent visual style: real people, clear text overlays, and approachable design.
  

Analytics & Continuous Improvement

• Monitor organic social media performance metrics (engagement, reach, follower growth) and provide actionable insights.
  
• Use data to refine content strategies, improve engagement, and support broader marketing objectives.
  

Requirements

• 3+ years managing organic social media for B2B audiences, preferably in SaaS focussed on SMB businesses and/or in fabrication - related industries.
  
• Proven ability to develop and execute content strategies that build community and drive engagement.
  
• Experience repurposing long-form content into social media-friendly formats.
  

• Proficiency with social media platforms (LinkedIn, Facebook) and management tools
  
• Familiarity with basic graphic design tools (e.g., Canva) and video editing software.
  
• Ability to analyse social media metrics and translate data into strategic recommendations.
  
• Demonstrated experience using AI technologies
  

• Strong written communication skills with a tone that is authentic, empathetic, and matter-of-fact.
  
• Creative thinker with a collaborative mindset and a passion for storytelling.
  
• Alignment with Factory’s values: decisiveness, humility, ownership, and a human-centred approach.
  
• Comfortable working autonomously in a fast-paced, growth-oriented environment. 
  

Benefits

• Permanent Work from Home
  
• Immediate Hiring
  
• Steady Freelance Job