Senior Google Ads Specialist

This is a remote position.

Schedule:

• 20 hours per week| Flexible Schedule
  
  

Overview
We are looking for a Senior Google Ads Specialist to lead and manage our paid search strategy. The ideal candidate has deep expertise in Google Ads, strong strategic thinking, and a proven track record of delivering high-converting lead generation campaigns.

Key Responsibilities

• Develop and execute comprehensive Google Ads strategies to drive quality leads and maximize return on ad spend (ROAS)
  
• Conduct in-depth keyword research, audience segmentation, and competitor analysis
  
• Create high-converting ad copy and optimize landing pages in collaboration with the web and creative teams
  
• Set up, manage, and continually optimize Search, Display, and Performance Max campaigns
  
• Implement advanced conversion tracking and attribution strategies using Google Tag Manager and Analytics
  
• Analyze performance data, provide actionable insights, and present detailed reporting on KPIs and ROI
  
• Manage advertising budgets efficiently and adjust bids and strategies based on performance data
  
• Stay updated on the latest Google Ads platform changes, algorithm updates, and industry best practices
  

• 5+ years of hands-on experience managing and scaling Google Ads campaigns
  
• Strong portfolio demonstrating lead generation success and budget optimization
  
• Expert-level understanding of Google Ads, Google Analytics, and Google Tag Manager
  
• Proficient in performance tracking, A/B testing, and landing page optimization
  
• Excellent analytical, problem-solving, and decision-making skills
  
• Strong written and verbal communication skills
  
• Self-starter with the ability to work independently on a flexible schedule
  

Preferred Qualifications

• Experience with service-based or local businesses (e.g., home improvement, trades, or real estate industries)
  
• Familiarity with CRM tools and lead tracking workflows
  
• Google Ads Certification and/or Google Analytics Certification
  
• Experience working with cross-functional marketing or creative teams
  

• Permanent work from home