Email Marketing Strategist (Real estate) | ZR_25985_JOB

This is a remote position.

Job Description

Lead comprehensive email marketing strategy and execution for a high-growth luxury real estate company that’s transforming how the industry approaches digital communication. You’ll manage multiple sophisticated email campaigns, create automated sequences that generate qualified leads, and develop strategic newsletters that drive engagement across diverse audiences. This role offers the opportunity to work with cutting-edge marketing automation tools while supporting a company’s ambitious expansion into new markets and services. Your expertise in email strategy and data-driven optimization will be crucial in streamlining processes and supporting rapid business growth.

Responsibilities

• Manage 16+ monthly email campaigns across multiple accounts and market segments
• Create and distribute weekly newsletters for 12+ individual agents with personalized content
• Develop internal company communications including CEO and CMO newsletter content
• Build and optimize email automation sequences and drip campaigns for lead nurturing
• Launch and manage recruiting email campaigns to attract top-tier real estate talent
• Analyze campaign performance metrics and implement data-driven optimizations
• Develop comprehensive email strategies that generate qualified leads and meaningful conversations
• Coordinate email content strategy with overall marketing initiatives and brand messaging
• Design and implement sophisticated follow-up sequences for various customer journey stages

Requirements

• Extensive experience in email marketing strategy, execution, and campaign management
• Experience in end-to-end email marketing - email marketing automations, integration, sequences, templates and more.
• Proficiency with advanced email marketing platforms and marketing automation tools
• Strong analytical skills with experience in campaign performance analysis and optimization
• Proven track record creating newsletters, automated sequences, and lead generation campaigns
• Ability to develop and execute end-to-end email marketing strategies from concept to conversion
• Deep understanding of email deliverability, compliance, and industry best practices
• Experience managing multiple client email accounts with varying objectives and audiences
• Knowledge of lead generation techniques and conversion optimization through email marketing

• HMO Coverage for eligible locations
• Permanent work from home
• Immediate hiring
• Steady freelance job