Digital Advertising & SEO Specialist | ZR_26071_JOB

This is a remote position.

• Total hours: 20 hours per week
  
• Monday - Friday
  
• Flexible during business hours  6:00 AM - 6:00 PM Santa Clarita, CA time (or flexible between 9:00 PM - 9:00 AM Manila time)
  

• Manage, execute, and optimize paid advertising campaigns across various platforms.
  
• Post and manage Google Ads, Facebook Ads, and Instagram Ads based on campaign briefs.
  
• Upload ad creatives and copy into Google Ads, Meta Ads, and other paid media platforms.
  
• Optimize ad targeting, budgets, and bidding strategies to improve ROI.
  
• Monitor ad spend and adjust campaigns to ensure optimal performance.
  
• Implement A/B testing for creatives, copy, and placements to enhance engagement.
  
• Stay updated with Meta & latest advertising features, trends, and best practices.
  
• Schedule and publish content consistently using social media scheduling tools.
  
• Engage with online communities by responding to comments, messages, and inquiries.
  
• Track, analyze, and refine advertising performance based on data insights.
  
• Identify trends and recommend changes to improve ad effectiveness.
  
• Set up and monitor search, display, shopping, and remarketing campaigns.
  
• Conduct keyword research and bidding adjustments to improve rankings.
  
• Support SEO execution to improve organic search performance.
  
• Conduct on-page and off-page SEO optimizations.
  
• Track and report on organic search performance and rankings.
  
• Assist in forecasting ad spend and recommending budget optimizations.
  
• Work closely with the internal team by providing regular performance reports, insights, and recommended adjustments for advertising and SEO efforts.
  
• Collaborate on campaign planning and audience segmentation.
  
• Ensure all advertising efforts complement broader marketing initiatives.

Requirements

• Proven experience in digital advertising, SEO execution, campaign optimization and social media management
  
• Proficiency in the following:
  
• Google Ads
  
• Facebook Ads Manager
  
• Google Analytics
  
• SEO tools
  
• Looker Studio (or similar web data reporting tools)
  
• Pinterest Ads, TikTok Ads, and LinkedIn Ads
  
• Comprehensive SEO strategy execution
  
• Deep understanding of Audience targeting, Keyword research and Performance tracking & analysis
  
• Experience in Digital ad budget management, Campaign reporting, Ad conversion rate optimization and Driving SEO outcomes
  
• Strong data interpretation skills with the ability to translate insights into clear strategic actions
  
• Excellent organizational skills – able to manage multiple campaigns and deadlines across platforms
  
• Ability to work independently and meet deadlines

Benefits

• Permanent work-from-home
  
• Immediate hiring
  
• Steady freelance job