Google Ads Specialist

This is a remote position.

Schedule:

• 40 hours per week
  
• Monday to Friday, 8AM to 5PM West Jordan, UT
  
• Includes 1 hour unpaid break
  

• Campaign Strategy & Setup
  
• Develop Google Ads strategies tailored for SMB automotive clients, focusing on lead generation, appointment bookings, and local market dominance.
  
• Conduct keyword research and competitive analysis to identify high-value targeting opportunities in the automotive repair and service space.
  
• Set up and structure campaigns, ad groups, and ads for optimal performance and cost efficiency.
  
• Ongoing Management & Optimization
  
• Monitor campaign performance, making data-driven adjustments to bids, targeting, ad copy, and landing pages.
  
• Conduct regular A/B testing on ad creatives, headlines, and CTAs.
  
• Optimize for conversions, quality score, and lower cost per lead.
  
• Reporting & Analysis
  
• Prepare clear, actionable performance reports for clients, translating data into insights and recommendations.
  
• Track KPIs such as CTR, conversion rate, CPA, ROAS, and impression share.
  
• Collaboration
  
• Partner with designers, copywriters, and developers to ensure ad creative and landing pages align with campaign goals and the automotive customer journey.
  
• Work closely with account managers to align campaign objectives with broader client marketing strategies.
  

• 3+ years of proven success managing Google Ads campaigns, with at least 2 years working with small-to-midsize business clients.
  
• Demonstrated success in automotive industry advertising, particularly for auto repair, maintenance, or specialty vehicle services preferred.
  
• Google Ads Certification(s) in Search, Display, and/or Video.
  
• Strong knowledge of keyword research tools, analytics platforms, and conversion tracking.
  
• Preferred Skills:
  
• Experience in local service business advertising and geo-targeting strategies.
  
• Understanding of SEO principles for integrated marketing.
  
• Familiarity with Microsoft Ads, Meta Ads, and other paid media platforms.
  
• Soft Skills:
  
• Excellent communication skills.
  
• Strong problem-solving mindset and attention to detail.
  
• Ability to thrive and deliver big results without micromanagement.
  

• HMO Coverage for eligible locations
  
• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job
  

Benefits