Social Media Manager (Meta Ads Specialist)

This is a remote position.

Our client is seeking a highly skilled and results-driven Social Media Manager with proven expertise in Meta Ads (Facebook & Instagram) and experience in the retail sector. The ideal candidate is passionate about social media marketing, data-driven in decision-making, and adept at creating and managing campaigns that drive brand awareness, engagement, and sales. Experience with TikTok advertising is a strong plus.

This role covers the full social media strategy — from planning and content creation to paid advertising and performance analysis — ensuring campaigns align with brand goals and deliver measurable ROI.

Key Responsibilities

Strategy & Planning

• Develop and execute comprehensive social media strategies for Facebook, Instagram, and TikTok (if applicable) to boost brand awareness, engagement, and sales.
• Plan and manage seasonal retail campaigns, promotions, and product launches alongside the marketing team.

Paid Advertising (Meta Ads Focus)

• Create, manage, and optimize paid ad campaigns on Meta platforms to drive conversions and in-store/online traffic.
• Conduct A/B testing to improve targeting, creatives, and bidding strategies.
• Monitor ad spend, budgets, and KPIs to maximize ROI.

Content Creation & Management

• Oversee content calendars ensuring posts follow brand guidelines and promotional schedules.
• Collaborate with designers, photographers, and copywriters to produce engaging social media content.

Analytics & Reporting

• Track, analyze, and report campaign performance using Meta Business Suite, Google Analytics, and other tools.
• Provide actionable insights to enhance campaign effectiveness and audience engagement.

Community Management

• Respond promptly and professionally to comments, messages, and customer inquiries.
• Monitor online sentiment and feedback to guide future campaigns.

Trend Monitoring & Innovation

• Stay up to date with social media trends, algorithm updates, and competitor activities to maintain a fresh, competitive digital presence.

Key Requirements

Experience:

• Minimum 3 years of hands-on social media management in retail, focusing on Meta Ads campaign management.

Technical Skills:

• Proficient in Meta Business Suite, Facebook Ads Manager, and TikTok Ads Manager (if applicable).
• Strong understanding of audience targeting, pixel tracking, and conversion optimization.
• Ability to interpret data and convert insights into effective strategies.

Creative Skills:

• Experience briefing and collaborating with designers and content creators.
• Knowledge of engagement and sales drivers in retail social campaigns.

Soft Skills:

• Excellent organization and time management.
• Strong communication and interpersonal skills.
• Proactive, self-motivated, and results-oriented mindset.

Education:

• Bachelor’s degree in Marketing, Communications, or related field preferred (or equivalent experience).

Independent Contractor Perks

• Permanent Work-From-Home Setup

• HMO coverage in eligible locations

• Immediate Hiring