Apollo.io Lead Generation Specialist

This is a remote position.

Job Highlights
Contract: Independent Contractor
Schedule: 40 hours a week flexible during client business hours
Client Time zone: Australia Eastern

Client Overview
Join a dynamic global sustainability company that’s making a real impact in the fight against climate change. This forward-thinking organization is dedicated to environmental responsibility and climate action initiatives that are literally helping to save the world. With operations spanning multiple continents and a collaborative leadership team, they’re at the forefront of the sustainability movement and are rapidly scaling their impact through innovative technology solutions.

Role Overview
Seeking a dedicated Apollo.io Lead Generation Specialist to support outbound prospecting efforts across global sustainability and tourism sectors. This full-time role will own the structure, execution, and optimization of campaigns using the Apollo.io platform, ensuring high-quality lead generation aligned with mission and growth targets. You’ll work closely with sales leadership to build scalable systems that feed qualified prospects into our sales funnel, with a strong focus on strategy, automation, and data integrity.

Key Responsibilities

• Navigate and manage Apollo.io as the lead platform for outbound prospecting
  
• Build and maintain campaign architecture, automations, and audience segmentation
  
• Develop and refine Ideal Customer Profiles (ICPs) per sector and region
  
• Set up multi-stage cold outreach campaigns with A/B testing and personalization
  
• Integrate Apollo.io activities with D365 CRM and ensure clean data syncing
  
• Adapt campaign copy and workflows for tone, regional context, and cultural nuance
  
• Monitor campaign performance and lead quality, and recommend improvements
  
• Build dashboards and reports to track campaign KPIs and ROI
  
• Collaborate with sales leadership on lead generation strategy and prioritization
  
• Maintain documentation of all workflows, SOPs, and campaign processes 
  

Role Scope

• Full-time, dedicated internal role with no direct client interaction
  
• Reporting to VP, Business Development & Sales
  
• Supports lead generation across global verticals and target regions
  
• Strategic and execution responsibilities across the entire Apollo.io lifecycle
  
• Works closely with internal teams (sales, telesales, marketing) to drive outreach performance
  

Requirements

• Advanced Apollo.io experience, including campaign building, automations, and reporting
  
• Strong understanding of B2B lead generation, segmentation, and list building
  
• Familiarity with D365 or comparable CRM systems and data hygiene practices
  
• Solid grasp of email outreach copywriting and campaign optimization techniques
  
• Experience working across global markets with regional and cultural sensitivity
  
• Strategic mindset with the ability to analyze performance metrics and suggest pivots
  
• Excellent attention to detail, especially in tagging, filtering, and ICP management
  
• Strong communication skills and the ability to work cross-functionally
  

• Background in tourism, ESG, sustainability, or professional services
  
• Experience supporting sales teams in impact-led or certification-based industries
  
• Prior experience documenting workflows or training others in outbound tools
  

Benefits

• HMO Coverage for eligible locations
  
• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job