Social Media Marketing Specialist - (Beauty and Wellness - ZR_26279_JOB)

This is a remote position.

Job Description

This is an exciting ground-floor opportunity to build a luxury spa’s entire social media presence from scratch! You’ll have complete creative freedom to develop and execute a comprehensive digital marketing strategy that attracts affluent clientele to this premium wellness destination. Working with cutting-edge treatments and high-end skincare services, you’ll create engaging content that showcases the spa’s expertise while building a strong online community. This role offers the unique chance to establish a brand across multiple platforms, develop viral content strategies, and drive meaningful traffic to a boutique business in Florida’s competitive luxury market.

Responsibilities

• Create original, high-quality social media content including graphics, captions, and short-form videos that resonate with luxury clientele
  
• Develop and execute posting schedules across multiple platforms including Instagram, TikTok, X, and other relevant channels
  
• Research and implement current social media trends specifically relevant to the beauty, wellness, and luxury spa industry
  
• Design engaging educational content about facial treatments, IPL laser services, hydrofacials, and premium skincare
  
• Manage comprehensive community engagement by joining relevant groups, interacting with potential clients, and building brand awareness
  
• Respond professionally to inquiries and comments across all social media platforms to maintain excellent customer service
  
• Conduct strategic outreach including template messaging to build valuable connections and partnerships
  
• Set up and optimize new social media platform accounts to maximize reach and engagement
  
• Create viral and trending content that attracts high net worth demographics in the local South Florida market
  
• Develop content strategies that effectively communicate the appointment-only, exclusive nature of the spa experience
  

Requirements

• Proven experience in social media marketing and content creation, preferably in beauty, wellness, or luxury service industries
  
• Portfolio required
  
• Proficiency with professional content creation tools including Canva, video editing software, and graphic design platforms
  
• Strong understanding of social media algorithms, trends, and best practices across multiple platforms
  
• Excellent written communication skills for creating compelling captions and professional client responses
  
• Creative mindset with demonstrated ability to produce engaging, viral content that drives results
  
• Experience with community engagement strategies, influencer outreach, and building online brand presence
  
• Ability to work independently while managing multiple platforms and maintaining consistent posting schedules
  
• Knowledge of luxury market demographics and understanding of how to create content that appeals to affluent clientele
  
• Strong organizational skills to manage content calendars, respond to inquiries promptly, and maintain professional brand standards
  

• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job