Spanish Bilingual Senior Digital Marketing & Social Media Specialist

This is a remote position.

Join a fast-growing skincare brand that recently gained international attention at a major Las Vegas trade show, attracting interest from markets in North and Latin America. With its product line successfully launched, the company is ready to scale its digital presence and expand globally.

You’ll work directly with the founder to shape and lead the brand’s digital marketing strategy, covering social media, content creation, e-commerce integration, and website optimization. This role offers the freedom to build systems from the ground up, combining strategic planning with hands-on execution. Your expertise will directly influence the brand’s growth in competitive beauty markets, with clear opportunities for career advancement as the business expands.

Responsibilities

• Develop and execute comprehensive digital marketing strategies tailored to the beauty and skincare industry
  

• Create engaging, professional social media content across multiple platforms to drive brand awareness and customer engagement
  

• Design and implement content calendars that effectively showcase products and tell compelling brand stories
  

• Manage social media communities through strategic posting, scheduling, and active engagement with followers
  

• Create versatile content for email marketing campaigns, website updates, and promotional materials
  

• Integrate social media initiatives with website functionality and e-commerce optimization
  

• Manage online marketplace presence and develop strategies for various e-commerce channels
  

• Coordinate digital touchpoints to create a seamless, cohesive brand experience across all platforms
  

• Analyze performance metrics and optimize campaigns for maximum ROI and engagement
  

Requirements

• 5+ years of proven experience in digital marketing and social media management, preferably in beauty, skincare, or FMCG industries
  

• Demonstrated experience working with US companies and deep understanding of North American consumer behavior and market trends
  

• Strong portfolio showcasing successful social media campaigns and content creation for product-based brands
  

• Expertise in e-commerce platforms, online marketplaces, and digital marketing tools
  

• Excellent content creation skills, including copywriting, basic graphic design, and visual storytelling
  

• Proficient in using AI tools for social media and content creation

• Ability to work independently while maintaining close collaboration with company leadership
  

• Spanish bilingual skills highly preferred due to expanding Latin American market opportunities
  

• Proven track record of scaling digital marketing efforts for growing businesses
  

• Strong analytical skills with experience in performance tracking and optimization
  

Independent Contractor Perks

• Permanent work-from-home arrangement
  

• Immediate hiring