Social Media Specialist

This is a remote position.

About Just Dance:
Our company is a vibrant dance school based in Tunbridge Wells, Kent, UK. We offer a range of classes for children aged 18 months to 18 years. Our mission is to make high-quality dance education accessible, inclusive, and joyful. We believe in building confident, creative, and resilient young dancers – with a focus not just on technique, but on expression, community, and well-being.

We follow a three-term academic calendar and run weekly classes, workshops, and seasonal holiday camps. With a talented team of teachers and a nurturing, family-focused ethos, we take pride in supporting every child’s individual journey.

Our social media plays a vital role in connecting with families, celebrating our dancers’ progress, and showcasing the warm, professional environment that sets Just Dance apart. It is also a key driver of new student enquiries and enrolment – helping us reach more local families and grow our thriving dance community.

Responsibilities:

• Take ownership of Just Dance’s social media strategy and proactively create a 3-month content plan, aligned with business goals and seasonal campaigns
  

• Present the plan for approval and ongoing feedback to ensure content remains on-brand and aligned with company values
  

• Create, edit and manage content across YouTube, Instagram, and Facebook
  

• Create content from teacher-provided materials via WhatsApp 
  

• Establish and grow new TikTok presence
  

• Design engaging visual content using Canva
  

• Develop a well-organized and consistent social and email engagement program. 
  

• Repurpose content from blog to email, then social platforms (Facebook, Instagram, Reels, Shorts etc.) in a structured funnel.
  

• Create a content calendar and scheduling posts across social media accounts. 
  

• Community lead engagement – Monitor and engage with audience comments
  

• Proactively messaging influencers or related companies via posting or DM to increase social engagement. 
  

• Track and report on social media performance
  

• Maintain brand consistency across platforms
  

• Create engaging reels and Instagram swipe content
  

• Provide recommendations on social media strategies and regular reporting on activity and social engagement growth.
  

• Brainstorming new and creative growth strategies to grow social audiences.
  

Scope:

• Part-time position: 4 hours per day, 5 days per week
  

• Managing 3+ existing social media channels with expansion to TikTok
  

• Direct communication with business owner for content approval and strategy alignment
  

• Full ownership of social media presence and content calendar
  

• Month-to-month contract basis
  

Requirements

• 2-3 years experience in social media management
  
• Proficiency in content creation tools (especially Canva)
  
• Strong understanding of major social media platforms
  
• Experience with content scheduling and management tools
  
• Excellent written and verbal communication skills in English
  
• Creative mindset with ability to produce engaging visual content
  
• Self-motivated with ability to work independently
  
• Experience with social media analytics and reporting
  

Benefits

• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job