Vertical Sales Lead - Food & Beverages/DTC - Global Business Solutions
TikTok
Office
London, England, United Kingdom
Full Time
TikTok’s Partnership Managers are responsible for building long term partnerships with clients across Europe, to educate and inform them about commercial opportunities within TikTok. Our innovative advertising products are high-impact and engaging. We create a native experience for our users and develop deep connections with our brands.
Vertical Sales Leads will be responsible for driving projects and setting processes within their specific vertical. They will be the advocate for the category and will work with our product teams to find digital media solutions for our customers. They will work with various stakeholders across the organisation, both locally and internationally. The Vertical Lead will establish and strengthen key client relationships to focus on driving revenue, business impact, thought leadership and customer success. They will be responsible for developing our teams, recruiting and retaining talent. Success in the position requires the ability to thrive in a dynamic work environment, and the ability to provide custom solutions for advertisers leveraging our unique ad product suite.
Candidates will require a strong background in brand and performance marketing. Experience in social commerce would also be beneficial as this vertical includes an increasing number of TikTok Shop merchants looking to scale at pace.
Responsibilities:
- Collaborate with leadership to establish a sales strategy and execution plan to achieve revenue and product goals
- Maintain high-trusted client relationships to convince investment at scale, understand specialised market situations with a data mindset, deeply understand our product features.
- Set cooperation tone for internal teams, collaborate with context and empathy
- Identify and retain the right talents, create collaborative environments with integrity and safety
- Lead by example, improve individual/team performance and assist employees to set relevant development goals
- Show optimism to face change, effectively share the changes and potential impacts, lead the team to ensure daily operation under ambiguity
- Set expectations and break down goals for the team, provide hands-on support when needed, coordinate with team and acquire resources to achieve goals
Vertical Sales Leads will be responsible for driving projects and setting processes within their specific vertical. They will be the advocate for the category and will work with our product teams to find digital media solutions for our customers. They will work with various stakeholders across the organisation, both locally and internationally. The Vertical Lead will establish and strengthen key client relationships to focus on driving revenue, business impact, thought leadership and customer success. They will be responsible for developing our teams, recruiting and retaining talent. Success in the position requires the ability to thrive in a dynamic work environment, and the ability to provide custom solutions for advertisers leveraging our unique ad product suite.
Candidates will require a strong background in brand and performance marketing. Experience in social commerce would also be beneficial as this vertical includes an increasing number of TikTok Shop merchants looking to scale at pace.
Responsibilities:
- Collaborate with leadership to establish a sales strategy and execution plan to achieve revenue and product goals
- Maintain high-trusted client relationships to convince investment at scale, understand specialised market situations with a data mindset, deeply understand our product features.
- Set cooperation tone for internal teams, collaborate with context and empathy
- Identify and retain the right talents, create collaborative environments with integrity and safety
- Lead by example, improve individual/team performance and assist employees to set relevant development goals
- Show optimism to face change, effectively share the changes and potential impacts, lead the team to ensure daily operation under ambiguity
- Set expectations and break down goals for the team, provide hands-on support when needed, coordinate with team and acquire resources to achieve goals
Vertical Sales Lead - Food & Beverages/DTC - Global Business Solutions
Office
London, England, United Kingdom
Full Time
August 19, 2025