Description

Hospice of the Piedmont is seeking a creative and strategic Marketing and Communications Manager to lead and execute comprehensive internal and external communications. This pivotal role is responsible for shaping and managing the public perception of Hospice of the Piedmont, with the goal of promoting our compassionate services and informing potential referrers, patients and families, and philanthropic supporters.

With broad oversight and a collaborative spirit, the Marketing and Communications Manager works closely with senior leadership to design and implement strategic initiatives that support organizational goals. This role requires a strong storyteller and strategic thinker who can translate our mission into compelling messaging across multiple platforms, while also ensuring alignment with our values and vision.

Responsibilities (including but not limited to):

Digital/Social Marketing (20% of time)

Creates and plans content for HOP social media accounts; responds to all social inquiries
Develops and implements digital marketing strategies for display/search/etc. campaigns
Manages all paid digital campaigns
Tracks and provides monthly reports on digital and social performance/engagement

Marketing (20% of time)

Maintains and protects the HOP brand to ensure consistency across all initiatives/communications
Plans, negotiates, and designs print, digital, broadcast and radio advertisements, as needed
Maintains and updates the HOP website, always ensuring accuracy
Creates and/or revises content for agency-wide brochures and other marketing materials
Leads and oversees CRM program to identify patient volume opportunities

Communications (20% of time)

Leads all internal communication initiatives including employee email updates
Serves as a partner to all departments within HOP and works with them on communication needs, as requested
Develops messaging for key external initiatives
Represents HOP at community events (speaking events, community table events, etc.)
Supervises and coordinates freelance/volunteer creative contributors (photographers/writers/etc.)

Media Relations (20% of time)

Serves as liaison to all media contacts; builds proactive relationships with media members, as appropriate, on both local and national levels
Works to pro-actively achieve earned media for HOP
Responds and coordinates all media inquiries in a timely manner
Writes and distributes press releases and public service announcements

Strategic Planning (20%)

Responsible for monitoring and analyzing market share and market trends for the organization.
Provides on-going reporting of market and business metrics to guide planning and strategic decision making.
Makes recommendations on the strategic direction of the organization to improve the delivery of end-of-life service in the community.
Collaborates with senior leadership to design strategies and tactical processes surrounding new initiatives/programs to enable the company to meet its objectives/goals.
Provides ad-hoc reporting, as needed, to support leadership.

Qualifications:

A bachelor’s degree in a related field preferred.
Minimum of three years’ experience in marketing and/or communications required.
Experience in program management strongly preferred.
Experience with Microsoft Publisher, Adobe InDesign, and/or HTML code strongly preferred.

Skills and Abilities:

Exceptional writing ability and communication skills.
High-level computer literacy and familiarity with new technologies, including social media, Google Analytics, SEO, etc.
Proficient in internal and external promotion strategies, organizational and strategic communications, public speaking, media relations, and earned and paid media opportunities preferred.
Strong organizational skills and the ability to build strong relationships with internal and external customers required.

Typical Physical Demands/Working Conditions:

Sit, stand, stoop, bend, reach, lift and walk, climb steps
Communicates by phone, writing, speaking, and through various technological mediums
Lifting up to 20 pounds
Drive short/long distances
General fast-paced work environment

Other:

Driver’s license, personal automobile, and current automobile liability insurance
Some night or evening work may be required

Hospice of the Piedmont offers competitive wages and a comprehensive benefits package which includes Medical, Dental, Life, Short & Long Term Disability, 403(b) and Roth Retirement Plans with employer matching, Flexible Spending Accounts, Employee Assistance Program, Paid Time Off, and Paid Holidays.

Hospice of the Piedmont is a non-profit, equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and patients served.