Lead Creative Strategist

About Captiv8:

Captiv8 is the ultimate influencer marketing platform, empowering brands across the globe to authentically connect with audiences and tell their unique story.

Our AI-driven platform simplifies influencer marketing, allowing brands to gain a deeper understanding of their audience, discover talented creators, optimize content, benchmark against competitors, and expand their customer base across various social media platforms. Captiv8 provides first-party data to enhance all aspects of influencer campaigns. In addition to the platform, Captiv8 offers Strategic Services where our in-house brand strategy and creative experts are on call to craft campaign success.

We're recognized as the industry leader, ranking #1 in customer satisfaction and earning the trust of industry peers. With a 5-star rating from Influencer Marketing Hub and a leadership endorsement from Forrester, we've set the standard in the influencer marketing landscape. Our pioneering API-integrated data connections with TikTok, Facebook, Instagram, Snapchat, and YouTube have provided greater transparency across the brand marketing industry.

Captiv8 is the driving force behind influencer marketing excellence. Join us and become a part of this exciting journey!

Your Mission:

As a thoughtful creative storyteller who develops effective and memorable creator campaigns, you’ll bring audience insights, strategy and design to winning proposal development. You’ll be a trusted cross-functional partner within Captiv8, accountable for building influencer marketing proposals that ensure Captiv8 revenue goals are exceeded.  

You are naturally proactive and curious, demonstrating an initiative to learn as both an individual contributor and within a collaborative environment. You’ll contribute to the team’s growth through shared best practices, learnings, and thought leadership.

What You'll Do:

Strategic Planning & Relationships 60%

• Own RFP responses, preferred partnership recommendations and long-term projects 
• Development of client proposals through a clear storytelling narrative; from insights and strategy to creative concepts, packaging and pricing,
• Crafts exceptional influencer creative and media strategies for Enterprise clients across assigned verticals (e.g. CPG, Health/Beauty, Pharma, Automotive, and Technology)
• Provide insights-driven strategic recommendations on platforms/channel, talent, tactics, creative concepts, and measurement solutions
• Stay immersed in the influencer/creator economy, providing direction on new trends, platform news and features, and culturally relevant events
• Investigate client objectives beyond the ‘brief’ to understand how they are defining success and how we can exceed expectations
• Collaborate cross-functionally with talent, paid, account management and execution teams to develop best-in-class solutions
• Collaborate with the Partner Innovations team to understand third party partners offerings and establish strategic partnership opportunities
• Work with clients directly to present proposals and collaborate on new initiatives

Research & Analysis 20%

• Analyze consumer & competitive insights, trends, past campaign performance, and social listening to inform strategies
• Identify unique insights and key patterns from historical campaigns reports, industry reports to apply to future client opportunities
• Identify insights & future opportunities from campaign performance data in collaboration with Analytics team 
• Facilitate breakout brainstorm sessions for collaborative ideation 

Project Management 15%

• Project manage & facilitate the forward movement of proposals through the sales process toward a seamless execution with brand management
• Communicate & collaboration across teams (i.e. Creative, Talent, Brand Management, Partnerships) 
• Ensure top-notch quality control and consistency to build client trust across assigned vertical portfolio

Team Mentor & Coaching 5%

• Support onboarding of new team members on all aspects of the role & process
• Support junior team members for growth & development 

Qualifications You'll Bring:

• BA/BS degree or equivalent practical experience
• 8 years experience working in creative strategy development (4+ years within social media and influencer marketing)
• Entrenched in the digital/social media and branded content landscape with a strong pulse on influencer trends, social behavior, and platform features (Meta, Tiktok, YouTube, Twitch, Pinterest and Linkedin)
• Proven ability to persuade & advise clients & agency counterparts at the Enterprise level
• Excellent project management skills to manage multiple programs at various stages internally & externally
• Entrepreneurial and curious spirit to brainstorm and come up with creative solutions
• An eye for slide design + the ability to develop custom materials (top tier proposals, first-to-market offerings + proactive collateral)
• Pitch-experience preferred (both virtually and in person)
• Interest or experience in startups

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm you are authorized to work in the U.S. If E-Verify cannot confirm you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E-Verify, or if you believe your employer has violated its E-Verify responsibilities, please contact DHS.

Este empleador participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE.UU.. Si E-Verify no puede confirmar que usted está empleador está requerido a darle instrucciones por escrito y una oportunidad de contactar al Departamento de Seguridad Nacional (DHS) o a la Administración del Seguro Social (SSA) para que pueda empezar a resolver el problema antes de que el empleador pueda tomar cualquier acción en su contra, incluyendo la terminación de su empleo. Los empleadores sólo pueden utilizar E-Verify una vez que usted haya aceptado una oferta de trabajo y completado el Formulario I-9. Para más información sobre E-Verify, o si usted cree que su empleador ha violado sus responsabilidades de E-Verify, por favor contacte a DHS.