Demand Generation Manager

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.

 

The ZoomInfo Demand Generation team is looking for an enthusiastic and data-driven marketer to help drive our demand channels.

This role will drive the strategy and execution behind some of our top performing channels here at ZoomInfo. This role will set the standard for best practices in the industry for how to use our demand channels  to more deeply engage our key audiences/personas and drive pipeline & ACV. 

This role is a growth opportunity for an ambitious, creative, and driven marketer to create unique, memorable, best-in-class experiences that change the way we engage online. You can think audience-first and act strategically while driving overall program performance across the greater GTM team.

 

What You’ll Do:

 

STRATEGY

• Partner with our Sr Manager, Performance Marketing to set the strategy for global, persona based, account based webinars, website experiences & other digital activations that deliver against business/marketing priorities, including brand awareness, integrated campaigns, market trends, thought leadership, and supporting product announcements 
• Connect programs to brand themes to maximize overall marketing investments and ensure continuation of prospect/customer journeys 
• Push the boundaries of how digital experiences are designed, how we use the our webinar platform and how we engage our audiences 
• Partner with key stakeholders in Analytics, Content, Website, Social, Product, Product Marketing, Partner, and Sales teams to align on strategy, plan, and what success looks like 

EXECUTION

• Create unique, memorable, best in class journeys and that change the way we engage online 
• Manage end to end execution of programs using comprehensive project tracking and fine attention to detail 
• Create templates/repeatable programs for use by the greater marketing team 
• Brief in strategy and kick off programs to partners on the marketing team and cross-functional teams including Sales, present to leadership on occasion 
• Create or refine processes to drive effective and streamlined programs 

REPORTING

• Deliver reporting/ROI analysis against webinar and digital experiences’ goals and objectives 
• Use the webinar platform, Marketo, Tableau and Salesforce reports to track campaign/program performance - update/report to leadership regularly 
• Use data and analytics to draw insights & continually optimize campaigns; inform internal stakeholders of performance (eg: Content, PMM, Product teams) 
• Main business KPIs will be program efficiency and effectiveness in terms of: responses & engagement, pipeline contribution, SQL conversion and revenue growth 

 

What You Bring:

• BA/BS in marketing or related field 
• 5-8 years of marketing experience in B2B SaaS 
• 3-4 years using webinar software, integration with SFDC and Marketo a plus 
• Experienced webinar and virtual events manager with strong program management background 
• Proven experience delivering successful multi-channel campaigns including video, digital, social, experiential, etc. 
• Ahead of the latest experiential innovations in the industry and are comfortable with taking calculated risks in order to drive impactful experiences 
• Experienced using AI to shape strategy, push creativity, and streamline execution
• Incredibly detail oriented and possess impeccable communication and writing skills
• Inquisitive and innovative - test and learn mentality with a hunger to leverage the latest technology and methods to drive growth 
• Experience reporting on campaigns using Marketo, Salesforce, Tableau
• Experience using analytics to draw insights & continually optimize campaigns. 
• Strong analytical, problem-solving, and decision-making skills; data driven mindset 
• Strong project management skills, highly organized and strong attention to detail 
• Motivated, self-starter attitude, ready to come to the table with ideas 
• Ability to work independently as well as in a team-oriented environment 
• Excellent written and oral communication skills
• Approaches each challenge with an open, curious mindset

#LI-AP

#LI-Hybrid

Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.$112,400—$154,550 USD

About us: 

ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.

ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.

ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.

 

For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.