Promotion Planner - FMCG Customer Strategy Section, FMCG Customer Strategy Department (C&M)

Job Description:

Business Overview

The Rakuten Group offers over 70 services in Japan and overseas across a wide range of fields, including internet services such as e-commerce, travel, and digital content, credit cards, fintech (financial) services such as banking, securities, electronic money, and smartphone app payments, mobile services such as mobile carrier operations and even professional sports. By organically linking these services through membership, centered on Rakuten members, we have formed a unique ”Rakuten Ecosystem."

*Rakuten's Business in Numbers
https://corp.rakuten.co.jp/careers/services/

Department Overview

"Rakuten24" is one of the few direct-to-consumer e-commerce platforms operated by Rakuten, specializing in a wide range of products including daily necessities, food, beverages, cosmetics, baby products, pet supplies, and healthcare items. Through this platform, we aim to drive the growth of Rakuten Ichiba and the broader Rakuten Group.

This unique platform offers opportunities to engage in comprehensive decision-making processes, including direct marketing to end-users, product assortment, and supply chain management.

The FMCG Customer Strategy Section is dedicated to addressing challenges through data-driven strategies for both Rakuten24 and Rakuten Ichiba. Our primary mission is to increase the user base of Rakuten24, including attracting new users and re-engaging former users, as well as implementing strategies to enhance ARPU (Average Revenue Per User).

Rakuten 24, which is used by a vast number of users, offers a significant scale, and there are many growth opportunities precisely because it's an industry with a rapid pace of change.

Position:

Why We Hire

In today's dramatically changing business environment, it is essential to think outside the box when approaching customers and create attractive, innovative promotions.
We are looking for someone who is willing to take on new challenges and build on their track record and knowledge to strengthen our user acquisition strategy.

Experience and Rewards Gained in This Position
- While the scope of influence and stakeholders are diverse, this role offers significant autonomy. You will be challenged to achieve results by effectively utilizing various resources (people, goods, money), providing numerous opportunities for personal and professional growth.
- By leading user acquisition initiatives and sales promotions for Rakuten 24, you can contribute to the short-term and long-term sales growth of Rakuten Ichiba, the core of Rakuten Group.
- You can closely collaborate with other departments beyond Rakuten 24, leading events and projects in partnership, thereby developing skills such as strategic planning, execution drive, and coordination, in addition to planning capabilities.
- Based on diverse user behavior and product data, you can create new value through your unique ideas and insights.
- You will work in an environment where you can take charge of the entire process, from strategy formulation to initiative execution.

Position Details

As a Planning, Execution, and Management Lead, you will be responsible for consistently driving the entire process, from data analysis and campaign planning to promotion implementation.

Main duties
- Formulating campaign strategies and planning based on user analysis.
- Forecasting campaign effectiveness and managing actual results.
- Monitoring campaign results and cost-effectiveness (ROI).
- Creative Direction (concept-driven direction for creative production including ad copy, design, and video content).
- Manage and execute advertising campaigns, including the operation of performance-based ads (Google Display Ads, Meta Ads), and develop user journey plans.
- Leading internal and external stakeholders to execute initiatives.
- Ensuring promotions comply with relevant laws (e.g., Premiums and Representations Act) and internal company regulations.

Work Environment

Organizational Structure
Our team consists of eight men and two women.
Roughly half are mid-career and half are new graduates.

This is a highly motivated team that is not bound by past practices and is open to new endeavors, so your proactive actions will be reflected in many of the decisions you make.

Mandatory Qualifications:

You should have experience and/or qualities in at least one of the following areas
- Experience in planning, proposing, and executing marketing initiatives.
- Experience in formulating and implementing feasible ideas based on facts and data.
- Experience in engaging internal and external stakeholders to lead projects to success.
- A strong will to achieve goals and the perseverance to continue challenging until results are obtained.
- Ability to generate ideas from new perspectives and approaches, unconstrained by existing frameworks.

Desired Qualifications:

- Basic quantitative analysis skills (e.g., interpreting data, identifying trends, measuring the effectiveness of initiatives).
- Experience in data extraction and aggregation using SQL.
- Experience in creative concept design and direction.
- Ability to manage progress and solve problems when multiple initiatives are running concurrently.
- Experience in applying analytical and problem-solving skills to business challenges.
- Continuous catch-up and knowledge update on digital marketing trends.
- Project management experience.
- Knowledge and practical experience in the e-commerce domain.
- Experience in programmatic advertising.
- Work experience at an advertising agency.

Other Information:

Additional information on Location

Rakuten Crimson House

1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification

TOEIC score of 800 or higher (or proof of equivalent English proficiency, or proof of a graduate degree or higher from an English-speaking university)
Proof of qualification is required by the time of notification of offer.
If you do not have a score or a certificate, we will guide you to the TOEIC IP test sponsored by our company during the selection process.
 

Rakuten Group, Inc. Homepage Link
- Benefits:https://corp.rakuten.co.jp/careers/benefit/
- Recruitment Information:https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed
- Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/

#business #DigitalMarketing #CRM #commerce #RakutenIchiba #Rakuten24