Sensodyne Senior Brand Manager, Middle East & Africa

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

Job Purpose:

To lead Sensodyne Future Growth Partitions specifically Kids, Pronamel & Toothbrushes for Middle East & Africa by working with Global and Local teams to define clear strategy and plans to deliver brand growth and market share gain.

In this role you will…

• Oversee Sensodyne Kids & Toothbrush strategy in MEA markets and ensure it is executed as per right growth strategy for each markets.
• Lead defining role of Pronamel within Sensodyne portfolio for MEA and create long term strategies and plans.
• Lead Sensodyne Kids and Toothbrush innovations pipeline in Middle East & Africa from opportunity identification to business case preparations and approvals
• Fully lead Sensodyne Kids and Toothbrush communications set up (campaign briefing, market rollout and localization)
• Support the local markets in brand strategies, plans, launches and supervise Communication toolkit production & execution for responsible paritions
• Work with markets to develop brand halo campaigns catering to local needs and increasing consumer / brand relevance
• Analyze brand performance through qualitative and quantitative brand metrics
• Work closely with markets to support in brand projects and development
• Work with cross functional team in MEA as well as in markets to drive brand growth

Qualifications & Skills

• Bachelor’s degree, preferably Marketing specialization.
• 8+ years of brand management experience in FMCG
• Experience in working in multi-market environment is a strong preference
• Data driven and can support decisions with insights and analytics.
• Results oriented with ability to translate strategy and business objectives into actionable plans and measurements.
• Proven record in market execution of innovation launches, campaign development and execution.
• Ability to create program goals, messaging, communication, and overall event plans.
• Drive consistent execution of global brand identity, brand heart, messaging and visual brand language.
• Drive innovation planning, sequencing, implementation planning, tracking and learning.
• Strong cross-functional project management skills with ability to drive projects and/or campaigns forward to completion while remaining highly organized and detail oriented.
• Significant financial accountability in a large scale, complex area

The role operates at a Middle East level and requires agile delivery across the Middle East & Africa.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.