Senior Paid Search Specialist (SEM)

We are seeking a highly skilled Senior Paid Search Specialist (SEM) with a passion for digital marketing and cybersecurity. In this role, you will manage multi-million-dollar paid search campaigns at scale, driving measurable business results through data-driven strategies and innovative problem-solving. You will work with leading advertising platforms and collaborate with a talented digital marketing team to achieve ambitious growth goals.

If you are an analytical, results-oriented marketer with deep SEM expertise, this is your opportunity to make a significant impact in a fast-paced, high-growth environment.

Key Responsibilities

Plan, execute, and optimize advanced paid search campaigns across Google Ads, Search Ads 360, and Microsoft Ads.

Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization.

Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS.

Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights.

Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly.

Track and interpret key performance metrics (ROAS, CPA, CVR, IS) and present actionable insights to leadership.

Leverage AI-driven tools for automation, ad copy, analysis and reporting.

Collaborate closely with cross-functional marketing teams to align SEM initiatives with overall business objectives.

Stay current on SEM innovations, platform updates, and cybersecurity market trends to maintain a competitive edge.

Qualifications

Bachelor’s degree in Marketing, Digital Media, or a related field.

5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets.

Expert-level knowledge of Google Ads, Search Ads 360, Microsoft Ads, and Google Merchant Center.

Strong understanding of digital marketing and business KPIs.

Proven success with A/B and multivariate testing.

Proficiency in analytics platforms; Google Analytics & Adobe Analytics experience preferred.

Exceptional problem-solving skills, attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment.

Excellent written and verbal communication skills, with the ability to simplify complex data for diverse audiences.

Relevant certifications (Google Ads, SA360, Microsoft Ads) required.

Experience with automation, scripts, or bulk campaign management tools is a plus.

Familiarity with AI-assisted creative tools (Copilot, ChatGPT, Gemini, Jasper).

Prior experience marketing cybersecurity products is a plus.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.