Advantech is currently looking for an experienced Digital Marketing Specialist in Taiwan (Linkou Campus). As a Digital Marketing Specialist, you should have complete knowledge of marketing techniques and tools, required to perform all the day-to-day duties for the smooth running of the campaigns/projects. You are also required to prepare campaigns/projects specifications, possess extraordinary communication skills and the ability to work in collaboration. While collaborating with various stakeholders and members, you will take the lead in optimizing Google and social media marketing efforts to achieve business goals. Global IoTMart website: www.iotmart.com

Responsibilities of the role:

Google Services planning and execution: Develop and execute Google Ads campaigns, including search, display, and retargeting ads, to drive targeted traffic and increase online visibility. Utilize Google Analytics to monitor performance and make data-driven decisions to enhance campaign effectiveness. Experience with Google Merchant Centre is a plus.
Social Media Marketing: Manage and grow the IoTMart’s presence on corporate-based social media platforms, running paid campaigns, and fostering a strong online community. Collaborate with the digital content team to ensure consistent brand messaging across social channels.
E-commerce Marketing: Work closely with e-commerce marketing staff to align strategies and drive conversions on the company's e-commerce platform through effective digital marketing initiatives.
Conversion Rate Optimization (CRO): Collaborate with the e-commerce team to implement CRO strategies, enhancing the user experience and maximizing conversion rates on the website.
Analytics and Reporting: Monitor the performance of digital marketing efforts on Google and social media platforms, providing regular reports and insights to measure success and identify areas for improvement, including A/B testing of landing pages.
Design surveys to measure customer satisfaction, and analyze website traffic statistics and insights.
Budget Management: Efficiently allocate the digital marketing budget to maximize ROI across Google and social media channels.
Competitor monitoring: Monitor competitor activity in the marketplace to identify opportunities for business differentiation or new business solutions development
Cross-functional project execution: except for core responsibility, you will also show flexibility to tackle responsibility on IoTMart-related marketing activities and working as a team when it is needed.

What you will need:

Bachelor's degree in Marketing, Communications, or a related field.
Proven experience in digital marketing, with a strong focus on managing Google services and social media platforms to drive traffic and conversions.
Demonstrated expertise in Google Ads, Google Analytics, and other relevant digital marketing tools. Experience in Google Merchant Centre is a plus.
Proficiency in social media marketing and community management, with a track record of successfully growing and engaging online audiences is a plus.
Knowledge of e-commerce marketing strategies and conversion optimization techniques.
Strong collaboration and communication skills to work effectively with cross-function.