Who are we?

Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success. 

Job Summary

Reporting to the Senior Director of Product Marketing, the Senior Manager, Product Marketing (AI Content Specialist) is a strategic individual contributor responsible for writing and developing impactful AI content. This role complements a broader product and technical marketing team. The ideal candidate excels at developing a messaging framework, understanding customer use cases and personas, and articulating product value proposition and industry positioning. This role is ideal for an experienced content writer with expertise in AI/ML/DL and data center technologies, who excels at translating complex technical capabilities into clear, compelling customer value.

Responsibilities

Content Development: Create content assets that articulate our product positioning in partnership with internal experts and 3rd party agencies
Asset Creation: Create relevant content across various formats (solution briefs, event messaging, customer presentations, whitepapers,, etc. that align with key messaging and marketing goals
Performance Monitoring: Analyze content performance across internal platforms and provide ongoing reporting
Collaboration with Cross-Functional Teams: Work closely with product, design, marketing and sales teams to ensure cohesive company messaging and branding
Trend Monitoring: Stay updated on the latest AI technologies and content marketing trends to continuously innovate and improve content strategies. Stay in tune with competition and peer positioning
Content Calendar Management: Develop and maintain a content calendar that aligns with marketing campaigns, product launches, and industry and internal event participation
Compliance and Best Practices: Ensure all content adheres to legal and ethical standards, including copyright laws and data privacy regulations

Core Competencies

Platform Storytelling: Strong capability to articulate how infrastructure services deliver scalable, hybrid-ready, and AI-enabling outcomes
Passionate writer, with a keen interest in buyer and seller focused messaging. Impeccable grammar
Strategic Thinking: Ability to connect product capabilities to buyer needs within the broader platform narrative
Cross-Functional Leadership: Proven ability to influence without authority across diverse teams and global functions
Executional Excellence: Attention to detail with a focus on high-quality deliverables
Commercial Acumen: Understands both the business and market levers that drive revenue growth and partner adoption

Specific Skills

Messaging & Positioning: Deep experience in crafting differentiated B2B narratives for infrastructure or platform offerings
Operational understanding of buyer journey stages from awareness to retention
Sales Enablement: Adept at translating technical detail into business value assets that resonate with field teams and enterprise buyer personas
Research & Insight: Capable of distilling market and buyer insights into actionable strategies

Qualifications

Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
8–12 years of experience in product marketing, solutions marketing, or content marketing in data center, infrastructure, or cloud technology sectors
Demonstrated success in leading high-impact marketing content initiatives

Domain Expertise

AI/GAI/Agentic AI/ML/DL: Understanding of basic AI fundamentals and how these architectures are evolving and being used by Enterprise customers today
AI-Ready Infrastructure: Awareness of how data center infrastructure supports AI workloads through power density, interconnection, and networking
Partner ecosystem importance: How partners, alliances and solutions fit into an overall messaging framework
Managed Solutions: Familiarity with turnkey infrastructure offers, managed services bundles, and go-to-market models
Data center infrastructure familiarity: compute, storage and networking

The targeted pay range for this position in the following location is / locations are:

United States - Redwood City Office GHQ : 179,000 - 269,000 USD / Annual

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Equinix Benefits

As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.

Employee Assistance Program: An Employee Assistance program is available to all employees.

US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.