Brand Marketeer - Internal Brand

Are you a creative brand thinker who gets energised by connecting people to a compelling brand story?

NN Group is looking for a Brand Marketer – Internal Brand who will inspire and activate our internal organisation around our brand strategy. In this new role, you will shape internal brand campaigns, foster engagement, and ensure our brand identity is brought to life at all levels of the organisation.

NN Group is a leading financial services provider, active through intermediaries, B2B, and directly to consumers. With strong brands such as Nationale-Nederlanden, OHRA, Movir, and BeFrank, we are active in the Netherlands and nine international markets. Our ambition? To be an industry leader excelling in customer engagement, talent development, and social impact. We build sustainable relationships with our stakeholders and connect with people at moments that matter. Our mission – caring for what matters in people's lives – is central to everything we do. With a brand and marketing strategy focused on people's well-being, we attract attention and provide demonstrable trust, supported by striking campaigns, sponsorships, partnerships, brand activations, content, and events. This strengthens our reputation and increases engagement with our brand, measured through brand consideration, NPS-r, intermediary satisfaction, and sponsorship awareness.

From the Brand Marketing unit, we contribute to this ambition by informing, inspiring and activating our (international) internal organisation. We are therefore looking for a proactive, communicative and results-oriented Brand Marketer – Internal Brand with a strong background in internal branding and experience in developing internal brand marketing programmes. You have a creative mind, a structured approach and a ‘let me take care of that’ mentality. With your style, you know how to connect with and inspire people.

What you are going to do

In this role, you will be responsible for developing and driving internal brand marketing strategies and activities. You will work closely with various departments to translate business objectives into engaging and creative internal brand communications. You are an inspiring marketer who knows how to motivate and involve colleagues in brand-related initiatives. You understand the distinction between (corporate) internal communications and brand marketing communications aimed at the marketing organisation. Your role is to ensure that the blueprint of our brand is well known within the sales and marketing organisation, that knowledge and expertise are shared across business units, and that we build channels, platforms, media and resources through which the international organisation can develop and exchange brand activities on a solid foundation.

More specifically, this means:
 

Development and Implementation

• Translating business objectives into engaging and creative internal brand communications
• Developing and executing internal (brand) marketing strategies and activities
• Drafting and implementing internal marketing, engagement and communication plans
• Translating (strategic) briefings into impactful internal brand marketing campaigns
• Ensuring timely execution and delivery of internal (brand) marketing campaigns and initiatives

Collaboration and Support

• Collaborating with colleagues from Brand Marketing, Corporate Communications, Corporate Culture & Affairs, Business Units and HRM to ensure effective internal brand marketing
• Involving, monitoring, influencing and collaborating across the entire marketing value chain
• Aligning with stakeholders to translate strategic business briefings into impactful internal campaigns
• Participating in campaign execution teams to support the internal translation and communication of external brand campaigns

Creation and Publication

• Independently developing and publishing ideas, themes, messages and campaigns across various internal (digital) channels
• Creating and developing creative concepts and engagement tactics for internal brand marketing campaigns and events
• Developing and managing communication platforms for brand marketing
• Writing, publishing and distributing newsletters and other internal updates, including the creation of associated concepts and formats

Improvement and Evaluation

• Continuously improving campaigns and channels by tracking performance and identifying and implementing enhancements.

Specific Tasks

• Organising and hosting the monthly Group Brand Marketing call
• Producing and distributing the quarterly brand marketing update
• Organising inspiration and knowledge sessions for branding, communication and marketing teams
• Regularly updating marketing colleagues on brand-related developments
• Organising onboarding sessions to introduce new employees to the brand strategy and values

What we offer you

NN invests in an inclusive and inspiring work environment, as well as in future-proof skills and competencies. We complement this with employee benefits that meet both current and future needs. We offer our employees the opportunity to bring out the best in themselves:

• Salary between €4,827 and €6,895 based on 36 hours a week, depending on your knowledge and experience
• A 13th-month payment and holiday allowance, paid monthly with your salary
• 27 days of annual leave for a five-day working week, plus one Diversity Day
• A modern pension scheme administered by BeFrank
• Extensive training and development opportunities
• NS Business Card (2nd class), allowing unlimited travel—including for personal use. Prefer to travel using your own transport? You can declare your mileage
• Home office allowances for internet and a well-equipped workspace

Who you are

You have experience in conveying a company’s brand positioning, culture, products and services to the (brand) marketing and communication community, as well as to other relevant employees. You understand what it means to be (co-)responsible for developing and executing an effective internal brand marketing strategy and communications within a multi-brand organisation operating nationally and internationally. You are a strong advocate of communicating brand purpose and brand marketing activities in line with the brand strategy and promise. You activate this across all aspects of the company, training and involving employees at every stage of the internal brand marketing process to foster shared ownership and inspire passionate advocacy. You are known for living the brand and bringing it to life internally.

More in detail:

• Relevant HBO+/WO education (Bachelor’s/Master’s level)
• Over 7 years of experience in internal branding
• Deep understanding of internal marketing needs and trends across various (inter)national business units
• Excellent advisory skills in internal marketing, with the ability to translate insights into clear recommendations
• Strong presentation skills, both verbal and in MS Office
• A proactive self-starter and team player, capable of working independently
• Strong organisational sensitivity and resilience under pressure
• Experience in project management and leading project teams
• Experience within a complex organisation, preferably in financial services
• Excellent communication skills in both Dutch (native) and business English (fluent)

Who you will work with

Brand Marketing within NN Group is (co-)responsible for developing and maintaining consistent and impactful brand marketing activities aimed at achieving distinctive positioning across all markets. You will be part of the Brand Marketing unit, which serves all NN brands in the Netherlands—including Nationale-Nederlanden, OHRA, Movir and BeFrank—as well as nine international markets, with a particular focus on the Nationale-Nederlanden (NN) brand. Together, we focus on relevant and effective approaches across all markets, stakeholders (customers, society, employees), NN products and services, sponsorships and partnerships. You will join one of the four sub-teams, namely Brand Marketing & Communications, and work proactively with colleagues from Brand Marketing, Corporate Relations, HRM and our Business Units (Insurance, Pensions, Banking). You will report to the Manager of Brand & Marketing Communications and advise her and our (inter)national organisation within your area of expertise, enabling well-informed decisions and helping guide the organisation to the next level of brand marketing.

Any questions?

Feel free to contact André Komaromi, Senior Recruiter, by phone or WhatsApp at 06-12417927, or by email at andre.komaromi1@nn-group.com.