Associate Process Manager

 APM Roles and Responsibilities:

• 4-5 years of experience on Marketo (Marketing Activities, Database Studio, and Design Studio)
• Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs.
• Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc.
• Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey.
• Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates.
• Experience in utilizing Marketo's reporting suite.
• Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI.
• Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used
• Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. 
• Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management.
• Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI.
• Conduct extensive validation checks and quality audits on segments and other elements in Marketo. 
• Create campaign performance reports on a weekly/monthly basis 
• Extensive client communication, project management and problem solving 
• Create detailed documentation and process flows to reflect / capture ongoing projects 
• Gather and execute client requirements by working closely with onshore Marketo consultants 
• Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns
• 2-3 years of advanced working knowledge of HTML, CSS, SQL, Media Query
• Ability to work in a high-energy, quickly changing, and demanding environment
• Should have excellent communication skills and be able to interface directly with clients and higher management. 
• Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. 
• Be an individual contributor and work across various clients within the marketing automation group 

Technical and Functional Skills: 

• Bachelor’s degree in any field
• 4 to 5 years’ experience in using Marketo Marketing Automation platform 
• Minimum 3 years’ experience in end-to-end campaign management across marketing channels 
• Minimum 2 to 3 years of advanced hands on experience on using HTML, CSS 
• Certification on Marketo platform would be a plus 
• Strong proficiency in MS Office [MS Excel and PPT]