Product Manager, Ads Privacy & Targeting Graduate (Measurement Signal and Privacy Product) - 2026 (BS/MS)

-With the rapid growth of our TikTok business, we need to provide our users with an effective means of managing their privacy. We are looking for a Product Manager to join the Ads Privacy & Targeting team to support the goal of responsibly developing and executing on a vision for TikTok's ad privacy solutions. In addition, this person may be responsible for building or enhancing TikTok's ad targeting features to improve advertising data accuracy and increase advertiser adoption of certain targeting tools.

We are looking for a Product Manager to join the Ads Privacy & Targeting team to support the goal of responsibly developing and executing on a vision for TikTok's ad targeting and privacy solutions. This person would be responsible for building or enhancing TikTok's ad targeting features to improve advertising data accuracy and increase advertiser adoption of certain targeting tools.

We are looking for talented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok.

Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume.

Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities:
- Work on demographic or advanced targeting features to enhance user data accuracy and improve our ML-based targeting products. Make informed business decisions to expand or sunset existing products, aligning with advertising goals.
- Drive the design, development, and iteration of advertising privacy and user data-related products to help users gain better access to their information and control how their data is used in a privacy-safe manner.
Collaborate with technical and nontechnical cross-functional stakeholders in the US, EU, and CN/SG to define product strategy, build hypothesis-driven experiment frameworks, evaluate trade-offs and metrics, and lead the go-to-market strategy for owned product areas.
Use various methods, including surveys, market research, and sales inputs, to identify gaps in current targeting products and transparency within existing product capabilities. Implement improvements accordingly.
- Set the long-term vision for your areas of ownership, build roadmaps and product development plans, and secure leadership alignment. Navigate technical details with immediate tech teams while effectively conveying broader strategic concepts to executives—proficient in addressing both the 10-feet and 10K-feet level details.
- Collaborate with other ads product teams (infra, creative, ad platform, targeting, ranking, etc.) and/or the user privacy product team to develop relevant ad products.