Insights Analyst

Overview

Generate data-driven insights and leads client’s thinking in how to action/profit from those insights. The Analyst will be responsible for providing actionable analysis of internal and external data sources for our key national customers and be deeply involved in the sales planning process.

Essential Duties and Responsibilities:

• Conducts a broad range of strategic business planning including, but not limited to, category management, space management, product evaluation, promotion planning and evaluation, trade funds evaluation, and resource allocation.
• Analyze retailing and shopper/consumer behaviors, including building insights and data driven strategies, leveraging macro-economic, consumer, and retail insights leading clear implications and recommendations.
• Identify, measure, and quantify our brands and competitors’ trends and opportunities. Includes creating and maintaining weekly/monthly reporting vehicles.
• Enhances business operations through development of consultative insights and presentations directed towards generating increased sales.
• Manages the use and application of syndicated and non-syndicated data resources.
• Strategically leverage analytical insights to further growth of category & identify merchandising growth opportunities.
• Understands CROSSMARK capabilities/processes and able to recommend insights-based actions that generate incremental revenue for CROSSMARK.
• Develops and shares best practices (templates/analyses/methodologies)
• Be recognized internally and externally as a thought leader in category management insights and trends.
• Coordinate efforts with field Insights team to manage the completion of national client presentations and analyses.
• Analyze & present post-promotion analysis, quantifying impact to brand and category.

This job description does not imply that the above functions are the only tasks that may be performed. Individuals will be expected to follow any other job-related instructions and perform any other job-related tasks as directed by management. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. Responsibilities With Regard to Workers’ Compensation Claims: You are responsible for reporting any employment related injury you incur to your direct supervisor as soon as possible following an incident resulting in an injury.

Additional Requirements:

Education/Experience: 2 years’ experience in analyzing and interpreting data and delivering actionable insights with strategic thinking; Relevant experience within the CPG Industry preferred; Experience working with sales and/or customer development including channel development, merchandising and trade relations preferred; Must have prior work experience in data analysis and systems and demonstrate a fundamental knowledge of the technology involved to operate these systems. Specific Skills:

• Must possess excellent written and verbal communication skills, must be able to effectively communicate with others.
• Power BI development experience including use of Power Query and DAX
• Intermediate skills in Excel
• Intermediate skills in Excel
• Ability to organize and manage multiple, time-sensitive projects.
• Ability to work well in a team setting and with various levels within organization.
• Ability to translate broad trends to specific implications.
• Experience working with sales and/or customer development including channel development, merchandising and trade relations preferred
• Story telling with information; ability to look across the store not just analyze a category.
• Knowledge of statistics and quantitative business analyses is a plus.

Computer Skills: : Proficient in MS Office; Excel and ability to build dashboards using Power BI and other market data tools (IRI) Physical Demands: While performing the duties of this position, the team member is regularly required to be able to:

• Sit, stand, talk, hear and use hands and fingers to operate a computer keyboard, mouse and/or other peripherals.
• Listen to and understand information and ideas presented through spoken words and sentences.
• Read and understand information and ideas presented in writing.
• Communicate information and ideas in speaking so other will understand.
• Identify and understand the speech of another person.
• Communicate information and ideas in writing so others will understand.
• Light to moderate lifting may be required from time-to-time

Supervisory Responsibilities: None Working Environment: Office environment; Travel for the purposes of presentation may be required. Language Skills: English is the primary language skill; however, bilingual skills may be required based on business necessity.

CROSSMARK is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. 
At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights.
We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Here, achievements are celebrated, work-life balance is prioritized, and everyone feels valued. Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career. 
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.  
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.   By applying, you agree to our Privacy Policy and Terms and Conditions of Use. 
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