DX Web Editor

Department Preferences

• Experience with public retail sites and working with tight deadlines.  
• Ability to work on multiple projects simultaneously.
• Experience using Level Access.

Responsible for writing, editing, and producing content for Blue Cross Blue Shield of Michigan websites and other digital channels and applications. Create customer-focused content for Blue Cross websites and applications using content strategy best practices. Work with the digital team and subject matter experts to ensure that content is both technically and stylistically accurate.

• Write and edit on-strategy content for Blue Cross Blue Shield of Michigan websites and applications using AP style, DX web style and incorporating BCBSM corporate branding guidelines and Plain Language.
• Ensure copy is written for grammar, style and accuracy.
• Create, edit, and maintain pages within the web content management system.
• Prepare content for the web following best practices for search engine optimization, including proper use of keywords and preparation of relevant meta content such as description, title and alt tags.
• Work with digital analysts and subject matter experts to understand business requirements and gather requirements.
• Collaborate with content strategy team members to help create content strategy deliverables such as content matrices, audits and inventories, messaging, process flows, and page tables
• Collaborate with teams across the organization, including communications, marketing, graphics, sales, product and IT to produce and deliver content.
• Participate in innovation activities and seek opportunities for innovation and improvement in daily activities and core skills.

QUALIFICATIONS

• Bachelor’s degree in English, Journalism or Communications preferred
• Two (2) to three (3) years of relevant professional web editing/writing experience.
• Experience using web content management systems such as Adobe AEM.
• Collaborative, positive attitude with a strong team ethic.
• Excellent time management skills and ability to prioritize and reprioritize time effectively.
• Strong understanding of digital content best practices.
• Superior communication skills, both written and verbal.
• Exceptional organizational, interpersonal, critical thinking, problem-solving, and decision-making skills.